Date Posted: 08/20/2020

Req ID: 579

Faculty/Division: Faculty of Arts & Science

Department: Rotman Commerce

Campus: St. George (Downtown Toronto)


About us:

The Rotman School of Management is part of the University of Toronto, a global centre of research and academic excellence at the heart of Canada's commercial and financial capital. Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose: to create value for business and society. We make a fundamental promise

  • Here's where it changes
  • to our students, our partners and the broader community. Everyone at Rotman, faculty and staff, plays a role in bringing that promise to life.

Your opportunity:

The Rotman Commerce program is offered jointly by the Rotman School of Management and the Faculty of Arts and Science. It is a highly respected, highly competitive program within the business, financial and academic communities. Rotman Commerce serves approximately 2900 in-program undergraduate business students as well as over 13,000 graduates of the Bachelor of Commerce program. Rotman Commerce offers its students a rich and rigorous academic program alongside ample opportunities to develop themselves personally and professionally.

As the Manager, Strategic Marketing & Communications, you will serve as a source of creative marketing ideas and promotional approaches for Rotman Commerce ensuring that the Rotman brand is advanced and that Rotman Commerce is positioned to continue to grow and compete in what is now an extremely competitive market for undergraduate business students.

Your responsibilities will include:

  • Developing a comprehensive and integrated marketing strategy
  • Developing and implementing marketing plans to promote programs, events and/or initiatives that support strategic objectives
  • Developing and implementing marketing plans to support business development and revenue-generating strategies and/or activities
  • Developing and maintaining standards and styles for visual and interface design of digital platforms
  • Analyzing market data to determine trends and effectiveness of programs and initiatives
  • Conducting detailed data analysis to inform management decision making
  • Advising on branding strategies and attributes to support initiatives
  • Implementing a plan to build brand profiles within the marketplace and amongst target groups

Essential Qualifications:

  • Bachelor's Degree with a focus on marketing, public relations or mass communications; or acceptable combination of equivalent education and experience
  • Minimum five (5) years experience in marketing and communications, preferably in the post-secondary education sector and business school environment
  • Demonstrated experience planning and implementing integrated communication projects is required
  • Experience developing, implementing and evaluating marketing communication campaigns, marketing research projects, brand development initiatives and overseeing the creation, development and management of web-based and social media marketing communication tools
  • Relevant experience with market and competitor research skills, ability to facilitate focus groups, design and implement surveys and develop and write proposals
  • Strong project management skills with a successful track record in managing a variety of creative, persuasive and cost-effective marketing communication projects, from conceptual stages through delivery and follow-up/evaluation, including proven experience in outsourcing graphic design, advertising, or other creative services
  • Excellent copywriting and editing skills, including knowledge of English grammar and spelling; ability to edit and proofread
  • Ability to manage multiple priorities while meeting deadlines and budgets
  • Strong interpersonal skills; ability to work well with others across multiple departments; ability to resolve conflict
  • Superior oral and written communication skills, including well-developed presentation/public speaking skills and abilities
  • Proficient with personal computers and appropriate software packages including word processing, online content management systems, spreadsheets, databases and web and desktop publishing/graphic design
  • Knowledge of the latest electronic and social media marketing tools and approaches such as web practices and learning portals

Assets (Nonessential):

  • Experience in, and an understanding of, the competitive nature of the business school environment

To be successful in this role you will be:

  • Articulate
  • Diplomatic
  • Discerning
  • Multi-tasker
  • Persuasive
  • Resourceful

Closing Date: 09/09/2020, 11:59PM EDT

Employee Group: USW

Appointment Type: Budget

  • Term

Schedule: Full-Time

Pay Scale Group & Hiring Zone:

USW Pay Band 15

  • $83,481 with an annual step progression to a maximum of $106,758. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.

Job Category: Communication/Media/Public Relations

Recruiter: Jen Salerno

Employer Information

Toronto, ON, Canada
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