Reporting to the Vice President, Communications and Partnerships (VPCP), the Social Media and Communications Specialist assists with the execution of the communications strategy, in support of the Museum's corporate plan. This position is responsible for the Museum's social media and media relations, as well as coordinating communications and public relations functions for the Museum.

Principal Accountabilities

Social Media

  • Develops on-brand strategy to maximize Museum's social media reach and reputation.
  • Manages daily presence on social networking sites mainly; Facebook, Twitter, Instagram by developing a 12- month content calendar and providing timely responses to posts and comments as


  • Monitors and reports on impact and reach of social media programs.
  • Stays current on emerging trends in social media and best practices.

Media Relations

  • Manages relationships with media and provides pre/post support to visiting media.
  • Recommends opportunities to increase Museum's profile by identifying and pitching newsworthy stories relating to the Museum's programs, activities and/or achievements.
  • Monitors and reports on impact and reach of media relations programs.


  • Participates in planning for other key communications initiatives including but not limited to; external communications, internal communications, issues management, and community engagement.
  • Responsible for content creation including; press releases, media advisories, speaking notes, monthly e-newsletter and other Museum materials.
  • In consultation with the Digital Platforms Manager coordinates the execution of communication strategies across the Museum's online properties.

Risk Management

  • Understands and mitigates key elements of the Museum's risk profile.
  • Monitors media and flags potential issues and opportunities to VPCP.
  • Provides support and expertise if issues management/ crisis communications is required.


  • Assists Museum staff to produce corporate and departmental collateral.
  • Manages department of Canadian Heritage (PCH) responsibilities including preparing briefing materials, responding to parliamentary questions and issues management.
  • Coordinates workflow for Museum's approved translator.
  • Ensures Official Languages Act (OLA) obligations are met and best practices encouraged.

Direct Supervision

  • n/a

Education, Knowledge & Experience

Skills and Qualifications

  • Required
  • Degree in Public Relations, Communications or Business and/or commensurate experience.
  • Minimum five years' experience in a PR or Communications role, ideally in a non-profit or government environment.
  • Excellent written and verbal communication skills including experience writing to brand personas.
  • Must have a keen understanding of how to leverage messaging across all digital channels (social, html newsletter, web copy), to engage and connect with our stakeholders and have a

commitment to constantly improve skills that digital demands,

  • Demonstrated experience managing social media channels and using monitoring platforms (Meltwater, Hootsuite), SEO best practices and web traffic metrics.
  • Proven experience in managing strategic communications and issues management with the ability to draw relevant connections between the Museum's work, trends, and public concerns and

share as appropriate.

  • Able to manage multiple projects and/or tasks concurrently.
  • Excellent proofreading and editing skills.
  • Flexible attitude with proven experience of working independently and in a small team environment.
The ability to communicate fully in both official languages, oral and written, is mandatory.


  • Visitor Focus
  • Knowledge and ability to provide high levels of service to both internal and external customers, leading to high visitor satisfaction and established relationships in a visitor-centric environment.
  • Knowledge of various communication methods, and the ability to present and receive information in the most appropriate manner.
Problem Solving - Knowledge of problem-solving and decision-making techniques, and the ability to generate solutions to problems and decide on a course of action.
  • Adaptability
  • Knowledge and ability to effectively manage one's own behavior and positively influence the actions of others during times of change, stress or uncertainty.
Integrity and Trust
  • Ability to operate with a high degree of honesty and openness, such that respect and trust is earned by coworkers and customers.
Managing vision and purpose
  • communicates an inspiring, optimistic vision of the future in such a way that others are motivated to share in the vision.
Planning & Organizing
  • Effectively manages resources (people, funding, material, support) and eliminates roadblocks to achieve goals.

Working Conditions & Physical Demands

  • Work is in an office environment.
  • Flexibility to work irregular hours as required.

If you are interested in this opportunity please send a resume and a cover letter to Jennifer Sutherland, Vice President, Communications and Partnerships at via Isarta

Competition closes at 1 pm (Atlantic) on October 8, 2020.

You must be legally entitled to work in Canada. The Museum is not a designated employer under the Atlantic Immigration Pilot Project.

We thank all the applicants for their interest. However only those selected for an interview will be contacted.

Employer Information

Halifax, NS, Canada
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