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The Field Marketing Specialist (FMS) is primarily responsible for driving Red Bull's marketing strategies through the management of consumer collecting programs: specifically Wings Teams (WTM) and Student Brand Managers (SBM). In addition, the FMS supports the Field Marketing Manager (FMM) in the execution of specific Red Bull sport, culture and athlete projects, maximizing communications output and fostering relationships with opinion leaders. The FMS additionally provides strong market knowledge and insights for their region and collaborates with their sales counterparts to successfully achieve and obtain business targets and commercial success.

WINGS TEAM PROGRAM

  • Set clear goals together with the Consumer Collecting Manager and FMM to drive trial that engages new & infrequent users and expands the consumer base
  • Set clear goals together with Consumer Collecting Manager and FMM to support sales and event initiatives in market.
  • Recruit, train and lead the local market Wings Team
  • Coach the WTM'S to continually reinforce best practice and delivery against the defined strategy. (including regular shadow shifts to ensure perfect interaction execution)
  • Manage requests for the Wings Teams regarding sales support and sales drives within the region
  • Roll out and manage national & regional activation programs
  • Coach and empower each Wings Team Member to play an active role in the planning process to ensure a constant flow of fresh mission ideas to grow user base
  • Network with local contacts and opinion leaders to generate broad reaching mission opportunities in line with strategy to grow user base.

SBM PROGRAM

  • Recruit, train and manage a team of University students to make Red Bull an integral and relevant part of a student's life.
  • Initiate, organize and supervise sales executions that ensure perfect distribution and visibility at and around campus.
  • Activate campus relationships & integrate Red Bull into key usage occasions and the right image building opportunities with college students on and off campus.
  • Lead the creative process within the SBM (and WTM) community to ensure a constant flow of new ideas to build loyalty within the collegiate audience.
  • Participate and help drive the campus team to deliver against the goal of building the Red Bull brand on campus through activations, availability and opinion leaders.

SPORTS, CULTURE & COMMUNICATIONS

  • Support the FMM in developing and executing specific national and regional Red Bull owned programs
  • Lead the development and execution of at least one small fire per year
  • Build and activate relationships with key opinion leaders within sport and culture
  • Support the FMM in building communications plans for local event activations

COMMERCIAL STRATEGY & COLLABORATION

  • Analyze, understand and report the market landscape and define commercial needs with regional sales counterparts
  • Contribute to building and defining regional business priorities and strategies to ensure commercial success
  • Collaborate with sales channels to build and execute commercial plans in market

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 2-3 years marketing experience or experience in a marketing related field
  • Excellent presentation skills and the ability to seamlessly blend in with an extremely diverse audience
  • Strong written, presentation and verbal skills with an attention to detail
  • Strong analytical and strategic skills
  • Strong leadership, initiative and communications skills
  • Ability to meet strict and demanding deadlines
  • Strong prioritization and organizational skills
  • Strong analytical skills, including proficiency in MS excel, MS Word, Lotus Notes, PowerPoint
  • Fluent in English & French is an asset, additional languages skills an advantage
  • Bachelor's Degree required
  • Travel up to: 50%

JOIN THE TEAM

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