ROLE SUMMARY:

The Senior Product Marketing Manager
  • Grid Solutions will focus on the customer experience across all touch points, including sales collateral and tools, websites, customer events, and events/tradeshows. They will own our web presence and will partner with teams across Renewable Energy and Grid Solutions including IT, Communications, and Product Lines to drive engaging and differentiated customer experiences.

ESSENTIAL RESPONSIBILITIES:

  • Directly manage and grow a cross-functional team of marketing professionals including programmers, content writers, and other marketing specialists
  • Accelerate the customer through the buying journey by leveraging digital tools and experiences including, but not limited to, our website domains, search engine optimization, interactive tools, tradeshows, social media, and direct communications
  • Drive the web strategy including the marketing tech stack and analytics to drive global revenue for the various product lines
  • Work with the Demand & Lead Generation team to ensure integration and customer data connectivity across our digital properties and tools
  • Leverage new and existing digital channels to engage customers in grid transformation stories
  • Be a business partner to the product line and technology teams to properly position our products and services ensuring growth to our opportunity pipeline
  • Partner with our IT teams to ensure we are optimizing our digital infrastructure including the development and operations of a customer and channel partner portal
  • Manage 3rd party agencies as required for the delivery of the marketing tech stack, marketing campaigns/programs and tools
  • Partner with the Grid Solutions Communications team to amplify integrated customer campaigns that deliver on GE's value proposition
  • Develop content, campaigns and social communities that drive customer and stakeholder engagement

QUALIFICATIONS/REQUIREMENTS:

  • Bachelor's Degree in Business Administration, Marketing, or related fields or equivalent knowledge / experience Marketing, communications and/or sales experience in a B2B environment
  • Minimum 5 years of experience in a strategic marketing and/or product management function

Desired Characteristics:

  • High energy, ?can-do? spirit / self-starter
  • Highly collaborative team-oriented individual
  • Knowledge-seeker, constantly assessing current trends and market dynamics
  • Collaborative team player able to work cross-functionally and in teams
  • Ability to handle short-cycle demand and effectively manage multiple simultaneous priorities
  • Strong interpersonal, influencing, writing, and presentation skills
  • Ability to effectively interact at all levels of the organization from c-suite executives to all other employment segments, and effectively manage in a matrix organization
  • Excellent project management skills
  • Ability to manage multiple projects simultaneously to meet aggressive deadlines with high standards for quality

ABOUT US:

GE Renewable Energy is a $15 billion business which combines one of the broadest portfolios in the renewable energy industry to provide end-to-end solutions for our customers demanding reliable and affordable green power. Combining onshore and offshore wind, blades, hydro, storage, utility-scale solar, and grid solutions as well as hybrid renewables and digital services offerings, GE Renewable Energy has installed more than 400+ gigawatts of clean renewable energy and equipped more than 90 percent of utilities worldwide with its grid solutions. With nearly 40,000 employees present in more than 80 countries, GE Renewable Energy creates value for customers seeking to power the world with affordable, reliable and sustainable green electrons.

Follow us at www.ge.com/renewableenergy or on twitter

@GErenewables

Additional Locations:

Canada;Ontario;Markham;

Employer Information

Markham, ON, Canada
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