As Client Marketing Specialist

  • K12 on the Demand Generation team at D2L, you will be responsible for developing marketing assets and running client-focused campaigns for both products and services.

You will be focused on helping D2L's K12 clients with marketing the Brightspace platform to their user base, driving adoption and helping users get the best learning experience for their students, teachers and employees.

  • Design and execute marketing campaigns for targeted personas in identified growth areas to increase awareness, positive sentiment, and ultimately adoption of Brightspace products and services.
  • Leverage messaging and marketing assets, including client success stories, to expand outreach capacity and to enable customer advocates to tell our story.
  • Execute strategic plan for participation in client events to maximize return-on-investment.
  • Plan and implement social-media outreach programs, to increase awareness and positive sentiment of users.

How will I make an impact?

  • Research buyer behavior and market opportunities
  • Work with the client and our client engagement team to develop a strategic approach to prioritizing and promoting various services and products to help the client use Brightspace to its potential
  • Collaborate with product, client engagement and sales experts to create and deliver marketing campaigns promoting targeted aspects of the Brightspace platform
  • Leverage differentiated messaging and positioning, clearly articulating the value that our products offer
  • Write marketing content and collaborate with other members of the marketing team to create materials such as web content, brochures, pitch decks, videos, email templates, webinars, case studies, and social media posts
  • Measure and report on program effectiveness

What you'll bring to the role:

  • Must have 2+ years of relevant experience in a product/solutions marketing or related role
  • Excellent written and verbal communication skills
  • Ability to pick-up and understand new technologies quickly
  • Project management experience
  • Ability to work independently and under pressure to meet deadlines in a fast-paced environment
  • Strong research and analytic skills
  • Experience in marketing mix including planning, implementing, and managing marketing initiatives encompassing Market/Competitive Assessment, lead generation, product/services launch strategies/implementation web marketing, and marketing/sales collateral development
  • College or bachelor's degree, Business Administration, with a particular focus on marketing and/or communications preferred by not necessary.

Education Requirements:

  • College or bachelor's degree, Business Administration, with a particular focus on marketing and/or communications preferred by not necessary.

Why we're awesome...

Key reasons you should apply:

  • Supported to do the best work of your life
  • Mission to transform the way the world learns
  • #1 company in North America for Candidate Experience (beating out all the other companies you know). Plus, we have an amazing company that keeps winning awards for Most Admired Company Culture, Best Managed, Best Company for Young People, and so many others.

Plus, we also offer:

  • Flexible work hours
  • Two paid volunteer days
  • Health and wellness programs
  • Collaborative work environment
  • Stock options
  • Healthy snacks
  • Gym on site
  • Various committees including Environmental Advisory Committee and Social Committee
  • And lots of other great benefits


Employer Information

Kitchener, ON, Canada
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