The Digital Marketing Specialist is responsible for delivering and implementing various marketing strategies and initiatives to enhance Testforce's brand recognition and increase Testforce's presence in the test and measurement industry.
- Leverage various platforms to build Testforce brand awareness and develop deeper resonance with existing clients
- Develop and execute digital strategies and marketing campaigns such as email, SEO, SEM, display, social and cross-media advertising that incorporate strong analytical measurement capabilities
- Evaluate website/campaign analytics to asses KPIs, identify end-user patterns and make recommendations to continually improve website/campaign effectiveness
- Maintain supplier relationship to collaborate and coordinate with supplier marketing efforts
- Create and design graphics for the above programs
- Conduct surveys and market research to identify interests and concerns of key stakeholders
- Work with marketing manager to assess, develop and implement communication and promotion strategies
- Prepare monthly marketing reports and brief supervisor on status of marketing activities
- Assist in the creation of targeted national media campaigns and promotions
- Assist in the preparation and organization of seminars, workshops, trade shows and other events involving Testforce Systems
- University degree or college diploma in marketing or communications (preference given to those with specializations in web development, digital marketing, public relations, e-commerce or related discipline)
- 2-3 years of experience in a related capacity
- Knowledge of HTML, website content management systems (Magento), Search Engine Optimization and shopping engines
- Knowledge of Customer Relationship Management (CRM) programs and social media tools including Twitter, LinkedIn and Facebook
- Experience with marketing automation platforms such as Inbox25, Net-Results, Pardot, HubSpot, etc.
If you consider yourself to be a results-oriented individual who likes to be rewarded for their accomplishments, we would like to hear from you!
Testforce offers an excellent remuneration package with benefits!