SENIOR MARKETING AUTOMATION SPECIALIST

Enverus is looking for a Senior Digital Marketing Specialist to join our marketing team. Enverus is based in Austin, Texas. We are the energy industry's leading data, insights, and software company. Our cutting-edge SaaS platform delivers innovative solutions to the oil & gas analytics, trading & risk, and business automation segments over mobile, web, and desktop platforms. We provide value to customers across the entire energy industry, including the upstream, minerals, oilfield services, financial services, midstream, refining, power, and industrial segments. We support a healthy work-life balance and offer the flexibility to work remotely.

The Senior Digital Marketing Specialist is the subject matter expert in marketing automation and ABM and works closely with fellow digital marketers, campaign managers, integrated marketing managers, marketing analysts, and creative to help execute the plan to drive results for the business. You are tightly aligned with the team on priorities, communicate exceptionally well on programs and status, and own the outcome of the email channel. You monitor campaign KPIs and provide creative solutions within the email channel. You deliver on our mission to make marketing exceptional partners to sales and the product organization. You are empowered to innovate through collaborative problem solving and process improvement.

You will be responsible for initiating, creating, and executing marketing automation strategies to support our three business units

  • oil & gas analytics, trading & risk, and business automation. You are an expert in marketing automation, ABM, and the digital marketing channel mix and best practices.

RESPONSIBILITIES:

  • Develop and maintain methodologies and standards on marketing automation of various campaign strategies
  • Responsible for email marketing program development and execution, including segmentation, testing, and deployment and continually evaluate these for improvements
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Partner with team members and channel specialists to execute channel strategies specific to email marketing, marketing automation and optimize marketing results
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI specific to email marketing
  • Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation tool
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across email marketing, ABM, and nurture campaigns
  • Support essential marketing operations initiatives in our marketing automation tool such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
  • Participate in team meetings and prioritization efforts
  • Recommend innovative solutions for campaigns
  • Maximize the capabilities of our marketing automation tools with an eye on building processes to adopt and leverage the latest releases of the software

REQUIREMENTS:

  • BS/MS degree in marketing or a related field
  • 5-7 years' experience preferred
  • Proven working experience in digital marketing
  • Strong understanding of digital marketing performance metrics
  • Expertise in marketing automation tools like Pardot, HubSpot, or Marketo (Pardot preferred)
  • Experience in marketing analytics tools like Pardot Einstein and B2B Marketing Analytics and CRM like Salesforce
  • Highly creative with experience in identifying target audiences and devising email marketing campaigns that engage, inform, and motivate
  • Experience with A/B testing
  • Strong problem-solving skillset leveraging technology
  • Data-driven minded

Position Location: Remote, Austin, Calgary, Denver, Houston


Employer Information

Calgary, AB, Canada
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