JOB DESCRIPTION

Our growing SaaS company is in need of an experienced and ambitious marketing manager to help develop and improve how we attract new leads. The ideal candidate should have excellent writing skills and have experience in the digital marketing field, preferably working in a SaaS. You would be responsible for writing content and creating seo strategies for our website and blog. Using hubspot, you would also be responsible for crafting and optimizing email marketing campaigns. This is an exciting position as you will be working hand-in-hand with C level staff to make a real difference to the bottom line of the company. This is a remote position but we require someone close to an EST time zone and is authorized to work in Canada.

RESPONSIBILITIES

  • Manage & build lead nurturing campaigns using email marketing
  • Establish benchmarks for campaign performance and implement improvements
  • Test & build landing pages and blogs to improve conversion rates
  • Create inbound / outbound marketing automation management
  • Create and optimize using leading SEO strategies
  • Write content for ads, website pages, social and blog articles
  • Manage the global lead database and segmentation
  • Maintain all direct marketing assets

EXPERIENCE REQUIRED

  • 5+ years in digital marketing
  • 3+ years in email marketing
  • Experience using HubSpot
  • Experience managing a lead nurturing program
  • Proven experience in monitoring and analyzing data
  • SaaS or software industry experience preferred
  • Ability to work independently, manage your priorities, and maintain communication with stakeholders
  • College / university degree

SALARY

  • $80,000+ CAD

BENEFITS

  • Profit sharing
  • 100% remote position
  • 3 weeks vacation
  • Employee benefits plan
  • Frequent promotions

Employer Information

Toronto, ON, Canada
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