The Department of Communications Services within the Office of Advancement is currently seeking a Full-time Regular Communications Manager.
Reporting to the Director of Communications Services, the Manager of Communications within Communications Services will lead a small team of communications professionals dedicated to advancing the University of Calgary's brand, identity and reputation on a local, provincial and national level through strategic communications support for university clients.
As Manager of Communications, this role requires a demonstrated expertise in strategic communications and marketing approaches; and experience developing and leveraging research and data analytics to inform and evaluate programs, campaigns and resource deployment.
This leadership position has a high volume of work with early morning, evenings and weekend hours required, conflicting priorities and moderate to high levels of pressure/stress. Decisions and/or recommendations made have a significant impact on the long-term reputation of the University of Calgary and could help or hinder the university in achieving its fundraising, student recruitment and research funding goals.
The position requires the ability to balance competing interests with satisfactory outcomes for all involved and to manage emerging/changing priorities throughout the year. It also requires the ability to cultivate working relationships within the university, successful collaborations with leadership teams, and effective connections with communications professionals across campus with the University of Calgary's strategic vision.
Summary of Key Responsibilities (job functions include but are not limited to):
- Accountable for the productivity and impact of a team of direct reports including both AUPE and term position interns
- Responsible for directing and supervising personal and team time effectively to ensure implementation of projects, reports and communications are completed on a timely basis
- Responsible to hire and direct the performance management and retention of all direct reports
- Responsible for all succession planning and operations planning to ensure business continuity within their communications team at all times, including during periods of intense pressure with evolving issues management
- Proactively cultivate and maintain productive, accountable and problem-solving working relationships with colleagues within the Communications Services team, Advancement Communications and the wider University of Calgary leadership team
- Act as a leader and coach to recent communications graduates who have joined the team as interns on how effective marketing, communications and outreach activities can achieve defined business goals and boost the reputation of the school
- Consistently achieve positive results through effective teamwork, collaboration, best practices and tracking of key performance indicators
- Work through complex issues and challenging interpersonal interactions with composure and diplomacy
- Lead and initiate process improvements to promote a culture of high performance and continuous improvement and act as an ambassador of change management
Client Management 35%
- Present marketing and communications strategies to clients to inform and guide senior leadership
- Effectively translate client business goals and preferences into strategic communications plans and tactics that support the University of Calgary brand, and then oversee team in completing and deploying tactics
- Diplomatically resolve any tension between client needs and communications staff to ensure effective tactics that meet the needs and desires of clients
- Effectively set client expectations concerning best practices, timelines and communications resources available
- Effectively provide metrics to clients on outcomes of activities on behalf of team to demonstrate value of communications provided to achieve client goals
Communications and Marketing 30%
- On behalf of clients establish, plan, create and lead the execution of short and long-term goals, business plans and strategies which minimize risk and build reputation for the University of Calgary
- Develop and implement communications and marketing strategies that provide strong, consistent positioning to help clients meet their business needs
- Through strategic and sustained communications efforts, broaden the university's brand recognition locally, nationally and internationally
- Establish communications goals and objectives including developing plans, establishing metrics and tracking to support the achievement of strategic business goals within the university including fundraising and research funding activities
- Direct the use of brand guidelines and graphic standards throughout the work of their team
- Lead the creation, writing/editing and production of marketing materials, including the development of content plans and advertising calendars
- Responsible for cultivating relationships with outside professionals and agencies, designers, printers
- Manage and oversee implementation of engaging events that provide high-quality experiences for various audiences which include prospective donors, current donors, industry partners, future students, government funders and more
- Create and supervise events and outreach activities throughout the university to maintain a high-quality standard of engagement with the public, adhere to brand standards and positively position the school in our community
Qualifications / Requirements:
- University degree focused on public relations, journalism, marketing with a minimum of 10 years of marketing and communications experience with at least five years at a senior level
- Excellent writing and verbal communication skills as demonstrated by effective presentations, clear and consistent briefing notes, speaking notes and leadership communications, high-impact strategic planning documents and more
- Demonstrable excellence in strategic planning and implementation of communications, marketing and event plans including; key message development, writing and editing, print and online production management, ability to multitask and manage time efficiently, politically astute, attentive to detail and quality while consistently meeting deadlines, a strong commitment and dedication to the organization's success
- Demonstrable experience in successfully reaching intended audiences through variety of communications channels
- Proven ability to lead a team of direct reports and to coach them to achieve desired results
- Excellent relationship and team-building skills with a proven ability to develop partnerships, lead and participate effectively in groups, and leverage diverse skills of team members
- Possesses superior leadership, people management, and coaching/mentoring skills. Has the ability to provide work direction and expectations, performance feedback and recognition, an assist staff with acquiring development
- Is engaging, accessible, diplomatic, tactful, open and collaborative and thrives on a high level of respectful interaction with others
- Demonstrates a high standard of honesty, integrity and trust
Application Deadline: January 4, 2021
We would like to thank all applicants in advance for submitting their resumes. Please note, only those candidates chosen to continue on through the selection process will be contacted.
This position is classified in the Management Career Band, Level 1 of the Management and Professional Staff Career Framework.
To find out more about management and staff opportunities at the University of Calgary and all we have to offer, view our Management and Staff Careers website.
About the University of Calgary
- a living, growing and youthful institution that embraces change and opportunity with a can-do attitude. Located in the nation's most enterprising city, the university is making tremendous progress on its Eyes High journey to be recognized as one of Canada's top five research universities, grounded in innovative learning and teaching and fully integrated with the community it both serves and leads. The University of Calgary inspires and supports discovery, creativity and innovation across all disciplines. For more information, visit ucalgary.ca.
The University of Calgary has launched an institution-wide Indigenous Strategy in line with the foundational goals of Eyes High, committing to creating a rich, vibrant, and culturally competent campus that welcomes and supports Indigenous Peoples, encourages Indigenous community partnerships, is inclusive of Indigenous perspectives in all that we do.
The University of Calgary recognizes that a diverse staff/faculty benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers that have been historically encountered by some people in our society. We strive to recruit individuals who will further enhance our diversity and will support their professional success while they are here. We encourage all qualified applicants to apply, however preference will be given to Canadian citizens and permanent residents of Canada.