Tuesday, December 15, 2020
Are you creative, dynamic and passionate? Do you like to think outside of the box and find new ways to achieve your goals? Corus Entertainment has an exciting opportunity for you. If you have a passion for excellence, and would like to work for Corus Entertainment, we encourage you to apply.
Are you a creative and dynamic team player with a passion for media? Do you love building narratives and enhancing brand engagement? If so we encourage you to apply for the role of Manager, Trade & Affiliate Marketing. If you value a workplace that promotes accountability, exemplifies loyalty, never compromises integrity and has a strong social conscience then start your career with us by applying now. We look forward to meeting you, the right candidate!
About the Role
We are searching for a dynamic marketing manager who will lead our promotional and client relationship strategy and programs for Corus, as well as our marketing strategy for streaming services (STACKTV). Reporting into the Director, Trade & Affiliate Marketing and Senior Manager, New Platforms, this role will work closely with our Sales, Client Marketing, Research, and Creative and Brand teams to ensure we are strongly positioning our brands, content and suite of offerings in the B2B marketplace. In addition to being a key point of contact for Corus' streaming services partners for STACKTV.
Oversee the development and execution of Trade & Affiliate marketing activities including sponsorship, sales support materials, advertising and direct marketing campaigns.
Plan and negotiate free preview strategy with Corus' cable partners
Work with our in-house creative team to develop trade campaigns promoting Corus, our brands, platforms and content
Manage key events such as our Upfront presentation and exclusive client events
Ensure we are linking our Marketing and Research activities with the activities of the Sales team
Manage online trade communications , including social media and corusent.com
Work closely with New Platforms Marketing lead to build marketing strategy and tactical execution plan for STACKTV
Lead day-to-day marketing relationships with streaming platform partners for STACKTV
Responsible for leading the creative development for STACKTV, providing direction for creative briefs and presenting creative to internal and external stakeholder teams. Across a variety of asset classes (including TV, Radio, Pre-Roll Video, Digital banners)
Collaborate closely with programming and content teams, as well as marketing functional teams such as creative production, Social, Publicity, Media, and Digital.
What We Need From You:
Broad experience across marketing disciplines including research, strategy development, content marketing, creative development and digital
4-6 years marketing or advertising experience
Strong events management experience and capabilities
Exceptional lateral leadership capabilities and solid business acumen
Excellent organizational and project management skills
Must be able to work collaboratively and inspire and influence those around them
Effective written and oral communication skills. A strong collaborator and ability to manage expectations with multiple stakeholders
A keen interest in marketing strategy and learning new skills
Experience of managing always-on broadcast inventory (TV/Radio) for marketing purposes would be ideal
If You Have the Following... We Want to Hear From You!
You have an eye for creative design and what goes into making an effective marketing campaign
Ability to work cooperatively and collaboratively with all levels of employees, management, and external partners.
Media agency experience would be an asset
Creative thinker, self-starter
Comfortable dealing with ambiguity and creating new processes where there is opportunity to be more efficient.
A ?big picture' perspective, yet willing to ?roll up the sleeves' and do whatever it takes to get the job done
Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day.
We have a passionate drive to connect with the world around us: to express, to share, to be part of people's lives. Walk around our offices, our stations, our studios across the country and you'll feel it. You'll see it in action.
You'll see it in the open communication and the approachability of our people. You'll see it in our care for quality work and the interest in new, creative solutions. You'll see it in how we work with external partners, and how we care about our communities. These are all core to the values we commit to living each and every day
- Win Together, Think Beyond, Make It Happen, Learn Every Day, Show We Care. Our values describe what makes us pretty unique
- and amazing
- place to work.
At Corus we value and actively involve the full range of what makes people unique in order to create a strong and innovative company where amazing people thrive. A company where people have the full opportunity to show their unique value and develop their potential. We strongly encourage applications from Indigenous peoples, people of colour, people with disabilities, people from all gender and sexually diverse communities and people with intersectional identities.
Corus is also committed to providing accommodations throughout the interview and employment process. If you require an accommodation, we will work with you to meet your needs.
How to Apply
If you're interested in this role, click 'apply now'.
- No phone calls please. Only those selected for an interview will be contacted. Other details
Job Family MK-Marketing/Promotions Job Function 02-Sales & Marketing Pay Type