- Manager, Brand & Creative Services
Toronto, ON, Canada Req #29
Wednesday, December 23, 2020
Manager, Brand & Creative Services
Are you a Marketing & Communications leader with proven experience creating an engaging brand experience with audiences across Canada? Evergreen is looking for a Manager of Brand & Creative Services to increase awareness and create meaningful engagements for residents across Canada and Evergreen Brick Works. This Marketing & Communications role will inspire innovation, strategic thinking and creative excellence within the Marketing & Communications team, and work collaboratively across the organization to expand Evergreen's reach as a leading not-for-profit.
Evergreen is a national not-for-profit helping make cities flourish. Cities that are low carbon, inclusive to all and sustainable at their core.
For more than 25 years, Evergreen has been making Canadian cities better places to move, work, live, play and grow. We've worked from coast to coast with governments, neighbourhood groups, school boards, developers and residents, collaborating to create better communities.
ABOUT THE ROLE:
This position oversees Evergreen's brand, including look, feel, voice across all marketing & communications channels. You are also responsible for a creative team and systems that support workflow to provide effective internal customer experience. With a creative eye and proven track record, the Manager, Brand & Creative Services will implement brand standards for all areas of design and production that deliver key brand campaigns, helping us amplify our story and connect with audiences across Canada.
This Marketing & Communications expert will inspire innovation, strategic thinking and creative excellence within the Marketing & Communications team and work collaboratively across the organization to expand Evergreen's reach as a leading not-for-profit.
- Partner with the Sr. Manager of Public Relations & Content and Digital Marketing Manager to inform the strategic direction and goals of initiatives
- Partner with the Director, Marketing & Communications on brand strategy development
- Work with cross-functional teams to develop compelling campaigns that meet the business objectives of the organization and advance the strategy with innovation and consistency
- Oversee implementation of brand guidelines across all platforms
- Provide guidance to the Creative Services team on the conceptual design, typography, layout, and colour selection of creative outputs against brand guidelines
- Lead identified Marketing & Communications plans for key brand initiatives and various programs
- Establish and maintain relationships with suppliers and freelancer networks such as printers, graphic designers, writers, photographers
- Lead an effective internal customer service experience that delivers great work, on time and on budget.
- Responsible for department systems that ensure resources and workflows are followed and optimized
Provide clear direction to the other members of the Marketing & Communications team, such as the Graphic Designer, Content Specialists/Writers and other team members responsible for implementation/posting/deployment
Demonstrate an intuitive grasp of organizational structure and work effectively across departments to achieve maximum impact
Promote and build internal commitment to an exceptional workplace culture and organizational values
Mentor others and take an active role in their professional development
You excel in the following areas:
Leadership: Mobilize and build strong teams. Lead by example. Inspire others to achieve.
People management. Clarify performance expectations. Provide mentorship, guidance and personal/professional development support to others. Recognize strengths & accomplishments of others in a meaningful way. Provide constructive guidance while allowing independence and creating opportunities for growth.
Analytical/Decision Making/Problem Solving skills. Draw insightful conclusions from information. Assess situations to determine the importance, urgency and risks, and make clear decisions which are timely and in the best interests of EG.
Customer-focus. Anticipate, understand, and respond to the needs of others in a way that exceeds their expectations.
Flexibility/adaptability. Manage ambiguity well. Adapt to changing priorities and conditions in an agile way, responding quickly and effectively. React to change with curiosity and excitement.
Proactivity/Enthusiasm/Persistence. Act without being told what to do. Demonstrate passion and excitement over work. Display a can-do attitude.
Planning/Organization/Project Management. Determine strategies to move the organization forward, set goals and focus on priorities, create/implement action plans/budgets, document, evaluate, learn.
Innovation. Build new opportunities. Resourceful in the face of challenges. Focused on solutions. Prioritize learning and growth.
You have the following qualifications :
5+ years relevant work experience
University or college degree/diploma in Communications or marketing field, or equivalent professional experience
Demonstrable skills that showcase creative thinking and design work
Knowledge of creative and design landscape including; inspiring work, design trends and standards
Proven project management skills
Campaign experience running brand activations on various channels and working with agencies
Experience executing brand standards across communication channels including web, social, print, signage
Knowledge of publication processes, production and pre-production
Knowledge of the digital landscape including; web, email design, social and emerging trends
Working knowledge of CMS, HTML an asset
French verbal and written skills an asset
Supervised by the Director of Marketing & Communications
Manages Graphic Designers (2)
Position is based out of Evergreen's head office at Evergreen Brick Works in Toronto
Office and remote-work environment, with on the ground presence as required
Regular office hours (flexible), with occasional onsite and offsite evenings and/or weekends as required
Posting End Date: January 15, 2021
Evergreen encourages applications from persons of diverse backgrounds. As an organization focused on city building, we are dedicated to developing a workforce that reflects the spaces in which we live and work. We recognize and rely on the unique experiences and viewpoints of our staff, volunteers, and partners, and are committed to creating a place where all feel included, regardless of background, age, religion, race, gender, gender identity and expression, physical ability or sexual orientation.
If you require accommodation for the recruitment process please let us know and we will work with you to meet your needs. We sincerely thank all candidates for their interest in working with us.