DPG (Data Platform Group) Product Marketing Specialist
Intel's DPG (Data Platform Group) business unit which encompasses (Data Cloud, IOT, and Edge computing) is shifting how companies are solving business challenges, driving improved processes, and creating safer products. Intel's strategy is to build and architect solutions, partnering with a broad ecosystem targeting vertical industries. The Global Field Marketing (GFM) team is chartered with bringing light to those solutions, showcasing the capabilities, and driving thought leadership into the market. We partner closely with the business units, sales and other marketing organizations to tell a One Intel story, showcasing Intel's leadership in Data Center & Internet of Things.
Responsibilities may include:
Responsible jointly for Data Centre Group (DCG) and Internet of Things Group (IOTG) marketing strategies, product positioning and messaging across Americas Territory.
Responsibilities can be in a wide variety of marketing areas including brand marketing, assessment of potential markets, product life cycle planning, development of product strategies, definition of promotional activities, event management, product launches, nurture and demand gen campaigns.
Understand and translate marketing objectives and strategies clearly and concisely in partnership with external agencies.
Execution of territory marketing messaging based on guidance provided by Product Marketing headquarter team.
Management and tracking of by-country specific Marketing KPIs and collaboration on get well plan when underperforming.
Anticipates long term marketing opportunities and engage with Product Marketing headquarter team to determine potential actions
Identifies and balances win/win marketing opportunities between country needs and business priorities
Provide product marketing leadership in the territory and advanced knowledge of industry/technology practices unique to each country
Challenges the status quo internally and externally to deliver growth & revenue
The successful candidate will demonstrate:
Strong program management and content development skills, with a demonstrated experience meeting deadlines and communicating status on concurrent projects to management and stakeholders.
Creative, energized, proactive and enthusiastic self-starter, who is naturally goal-oriented and curious.
Must be a team player, with demonstrated experience collaborating working across multiple countries and influencing cross-functional teams without formal authority.
Excellent communication skills, both written and verbal. Quick and innovative thinking, analytical skills.
This position requires strong organizational, collaboration, project management and reporting skills, with the ability to work in a fast-paced, highly matrixed environment.
You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. This Position is not eligible for Intel immigration sponsorship
5+ years of relevant experience either in a Field Sales or Marketing role.
Bachelor's Degree in Marketing, Business Administration or related field.
- years demonstrable experience in managing integrated marketing campaigns, digital marketing, events and working with ecosystem ideally related to Datacentre or Internet of Things.
Languages: Fluent/advanced or native English, French Canadian.
Marketing experience within a business client environment would also be an added advantage
Ability to speak Spanish would also be desirable.
Inside this Business Group
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customers voice and deliver solutions that accelerate their business. Our teams work across the entire sales cycle, pushing ingredient products to our "billings" customers while also pulling end solutions through to "consumption". We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.