Company Overview:

Established in 2011, Birdseye has pioneered the Remote Facility Supervision industry with a mission to make the world a safe place. Facilities across North America are signing long-term contracts to have their facilities supervised and/or secured by Birdseye's dedicated team of more than 350 professionals.

With no upfront costs, Birdseye's customers receive an average of $250,000 worth of technology installation that includes, but is not limited to, artificial intelligence, video monitoring, access control, 2-way voice telephony and ISP. Once installed, all equipment is remotely operated in real-time by Birdseye's professionally trained remote monitoring agents.

Birdseye's well-integrated technology solution eliminates the need for costly on-site security guards, administration staff, or even terminal managers. Our strong belief is that anything that can be digitized, can be outsourced. Birdseye has penetrated the transportation, automotive and multi-residential industries.

About the Opportunity:

If you would like to get a glimpse of what the world will look like in 10 years, join our team today. As one of Canada's fastest growing companies, you will be part of an energetic and ambitious team that takes pride in working together in a harmonious atmosphere. We are looking for positive individuals that can thrive in a fast paced environment as our company continues to grow at 50% every single year. Quick thinkers with proven track records would find our company a great fit. Our fast growing customer base from various industries will expose you to a wide range of experiences.

Job Overview:

Birdseye Solutions is a world leader in end to end virtual presence deployment solutions. As a Marketing Manager, you will report directly to our Management Team and ensure that all aspects of program tactics are executed as planned and optimized for marketing effectiveness. You will play a key role in supporting marketing initiatives for various divisions of the company, including: Product & Sales, Research, and Business Development. This includes, but is not limited to, supporting business initiatives through the development and implementation of marketing strategies, projects, campaigns, messaging, programs and events.

Responsibilities:

Video Production

  • Manage all aspects of company video production requirements
  • Always use most cost effective development method available
  • Ensure all services than can be done by the station, are done by them
  • Thrive for nothing but excellence

Marketing Material Design

  • Manage all aspects of company wide marketing designs
  • Participates in the development, in conjunction with the sales and management teams, of new product offerings for current and prospective customers
  • Coordinate with designers and printing houses
  • Responsible to recommend redefining, repositioning and/or restructuring marketing initiatives if required to boost performance and profitability against planned goals
  • Ensure designs and creative development labor than can be done by the station, are done by them
  • Prepare custom tailored client proposal packages for outside sales reps
  • Ensure all designs are aligned with company's vision
  • Improve company's internal manuals, content, signatures, posters, theme, voicemail greetings

Social Media

  • Manage and maintain all aspects of all social media accounts
  • Publish 1-2 posts per day across all online media channels
  • Ensure company has the most convincing online presence
  • Ensure company is seen as a dominant service provider in each targeted industry
  • Ensure all publishing is aligned with company's vision

Websites, Animation, and mobile site

  • Manage all aspects of all company divisions web developments
  • Coordinate with developers and manage all projects
  • Maintain websites daily with fresh content news feeds
  • Continuously improve layouts and customer navigation experience processes
  • Use SEO to continuously improve Birdseye's positioning on Google ranking

Publishing

  • Manage all aspects of content writing
  • Ensure company image viewed as integrity and honesty
  • Maintain all company blogs on website and social media
  • Coordinate and manage all aspects of tradeshow presence
  • Maintain industry dominant presence on and offline
  • Maintain 1 daily posts on Kijiji and similar free advertising
  • Send out a monthly newsletter/whitepaper to all customers and prospects with fun to read material
  • Develop new and innovative marketing campaigns such as internal quarterly themes

Record Keeping and CRM maintenance

  • Create new manuals for all new learnings
  • Update CRM with detailed activity with every client interaction and ensure customer records are up to date
  • Maintaining up to date password list shared with operations
  • Create protocols and Birdseye Marketing Guide 1.0 and forward
  • Update and maintain organization in BSI marketing material (both final and raw versions and on google drive)

Research

  • Stay current on all targeted industry trends and latest news
  • Implement improvements to BSI's infrastructure and offering
  • Maintain monthly, quarterly and annual Internal newsletters with key performance indicators
  • Ensure BSI is using most effective way to generate leads using latest online tools and applications
  • Contact customers and collect testimonials
  • Create case studies
  • Look for tradeshows and industry events that company can attend to for purpose of lead generation
  • Look for free online exposure with industry magazines
  • Create and supply outside sales reps with prospect research reports and most up to date on industry trends

Lead Generation

  • Research and find prospects to be targeted by outside sales
  • Ensure all combined marketing campaigns generates no less than 20 organic incoming requests for proposal every week
  • Supply outside sales reps with market research reports and most up to date on industry trends
  • Host webinars

Branding

  • Ensure Birdseye is a ?household name? in its targeted industries
  • Ensure company has an ethical public image
  • Ensure all company communication is branded
  • Create Christmas, Thanksgiving, Halloween and etc.. themes in our signatures
  • Manage all aspects of internal branding

Pay-per-click

  • Manage all aspects of all pay-per-click campaigns
  • Monitor and improve campaigns on a daily basis

Requirements:

  • University or College degree in Marketing, Advertising or a related field of study
  • 10+ years of Social Media & Marketing experience in the B2B space
  • Exceptional copywriting and proofreading skills
  • Familiar and well-versed with CASL (Canada's Anti-Spam Legislation) compliancy
  • Basic/Intermediate graphic design skills and video experience, using Adobe Creative Suite (Illustrator, Photoshop, Spark, After Effects, Media Encoder) and Canva
  • Advanced knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook), and Google GSuite, and Google AdWords
  • Strong understanding of social channels, digital trends, and industry trends
  • Proven experience using data and insights to drive social engagement by offering compelling and valuable content to appropriate audiences and customers
  • Proven success in managing social channels, content monitoring, social listening, reporting and paid social advertising
  • Strategic and creative approach to problem solving and solutions-building
  • Project management skills and organizational skills
  • Familiar with social listening tools such as Hootsuite, Asana and Zoho Social
  • Experience with SEMRush (or similar) is preferred but not required.
  • Working knowledge of CSS and & HTML
  • Working knowledge of SEO best practices
  • Working knowledge of PPC campaigns strategy and execution (Facebook Ads, Google Ads, LinkedIn Ads)

This role will require the candidate to complete background checks (includes but not limited to: references, educational verification, criminal check, credit check

  • where applicable). Certain roles may also require testing.

Employer Information

Toronto, ON, Canada
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