As a Pipeline Marketing Programs Specialist, you work cross-functionally in the execution of pipeline creation and acceleration programs, through multi-channel campaigns, and apply a critical lens when it comes to digital channel orchestration and interdependencies. You will report to the Director, Pipeline & Marketing Automation, and you will work closely with Digital Channel teams, Brand, Automation and Sales. This role can be based remotely in either Vancouver or Toronto.


  • Assists in the execution of multi-channel programs, working with channel teams and project managers to define program timelines and workback schedules to guarantee timely execution.
  • Assists in the execution of webinars, taking ownership of tasks such as ON24 platform configuration, managing rehearsals with presenters, and performing the QA process on assets related to webinar promotion.
  • Capable of building scoping project deliverables and workback schedules by understanding dependencies between tasks.
  • Be a key member of the Go To Market team in a multi-channel campaign and lead the execution of demand generation programs, collaborating cross-functionally with Brand, Field, Sales, Automation and other teams as needed.
  • Report on program effectiveness by building reports to identify campaign effectiveness using various sources (Marketo, SalesForce), analysing results and making recommendations for optimization.
  • Manage the Hootsuite's profile on third party review sites, working proactively in the sourcing of new reviews from Hootsuite's users of all company sizes and plans
  • Identify opportunities and create bridges internally to leverage reviews


  • 2-5 years experience in growth marketing, email marketing or webinar marketing
  • Experience multi-tasking in a fast-paced and dynamic work environment, and in prioritizing tasks based on the impact they have to colleagues and the business
  • Experience with reporting on project and program performance, providing insights and recommendations, as well as making decisions based on data
  • Advanced use of Excel/Google Sheets
  • Experience working with Third Party Review vendors such as G2
  • Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
  • Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished
  • Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
  • Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding


  • Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
  • Curious. You are always learning and seeking ways to make things better.
  • Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
  • Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

Share our values: We champion the power of human connection. We're united globally by our shared values of innovation, grit, humility, and passion for customer success.

Make an impact: Working at the speed of social, we create value for our customers by delivering solutions that power relationships at scale. Our pace of work enables fast learning and fosters an environment where you can stretch yourself and make an impact.

Learn and grow: We're committed to growing the capabilities of our people. We are building a learning community where you can work with diverse individuals, explore new ways of thinking, and expand your capabilities. Our employees are teachers and learners who work out loud and share their knowledge to enhance each other's growth.

We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring. Our purpose is to champion the power of human connection and the heart of connection is inclusion. You belong here.

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.


Employer Information

Vancouver, BC, Canada
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