Since 2003, West Coast Gifts has provided its customers with the largest selection of cannabis accessories at competitive prices with speedy shipping and superior customer service. We are the exclusive designer, manufacturer and distributor of some of the most recognized brands in the industry, including: Red Eye Glass®, GEAR® Premium, Cheech & Chong? Glass, Red Eye Tek®, iRie?, Retro Glass? and , LIT? Silicone.
If you are looking to create engagement and excitement in an ever-evolving industry, while working in a collaborative and progressive environment, then West Coast Gifts is the right place for you.
The Social Media Specialist is the face and voice of West Coast Gifts digital channels. The first point of contact for online fans and followers, the Social Media Specialist aligns all Company communications, PR, sales, and marketing content to create a strong brand identity. He/ She helps to drive sales, engage and retain customers, and grow the brand.
Duties and Responsibilities
- Provide engaging text, image and video content for FB & IG channels for 5 brands
- Plan out and schedule content calendar with senior graphic designer
- Assist with e-mail marketing, copywriting and content creation
- Monitor, track and report social media analytics, trends
- Implement, track and optimize the Company digital marketing campaigns across all digital channels
- Work with the design team to create engaging content for all platforms, including blog pieces, articles, social media posts, newsletters, and videos.
- Update website to make sure it's up to date with ongoing sales and new products.
- Identify, analyze and report on website analytics and relevant community metrics.
- Assist with marketing, sales and customer service for three BtoC websites
- Respond to customers in a timely manner
- Build relationships with customers, industry professionals and influencers
- Liaise with other departments to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistency.
- Attend networking events or relevant industry workshops.
- Liaise with influencers, bloggers and the general public to ensure accurate brand representation.
- Assist with campaign ideation
Required Skills and Qualifications
- Bachelor's degree or equivalent in Marketing, Digital Marketing or Communications
- At least two years' experience managing social media platforms
- Exceptional copywriting skills and verbal communication skills (good sense of humour a plus!)
- Best-In-Class customer service skills and ability to communicate with empathy
- Excellent interpersonal and presentations skills
- Ability to stay up-to-date with digital technology trends, new developments and opportunities in the industry
- Proficient in Google Analytics.
- Excellent computer skills (Microsoft Office)
- Adaptable, self-driven and ambitious
- Graphic design skills is a plus!
If you think we could be a good match, apply now by sending in your resume and cover letter, and tell us why! We're looking forward to meeting you!
About West Coast Gifts:
West Coast Gifts is Canada's largest designer, manufacturer and distributor of award winning glass pipes, vaporizers and smoking accessories for the cannabis connoisseur. We offer over 7,000 products at competitive prices with speedy shipping and superior customer service. Visit our company web site to read more about our story!