Helps promote and support Regional Council's vision, the Regional brand, and organizational strategy through effective and coordinated media and issues management. Manages daily media issues and requests throughout the organization, and builds proactive media strategies. Acts as the main point of contact for media on a range of politically sensitive subjects. Uses social media and other media tools to actively monitor and anticipate emerging issues. Ensures the Region of Waterloo brand and reputation are enhanced through all media activity. Plans and coordinates special events. Collaborates with staff from across the organization. Supervises communications staff to deliver strategic communications for the corporation. Supports the organization's strong commitment to transparency and accountability.
Knowledge, Skills & Abilities:
- Knowledge of strategic communications practices, media relations, and social marketing tools/technologies, normally acquired through a degree in a related field (e.g., journalism, communications, media studies, political science, business administration, public administration) plus progressively responsible related experience.
- Knowledge of and ability to comply with policies, procedures, legislation, and standards (e.g., freedom of information, privacy, accessibility, Canadian Press), and collective agreements.
- Understanding of the Region's departments, organizational and decision-making structure, regulations governing its operations, staff, history, community perceptions, and media relationships.
- Analytical, problem solving, research, and continuous improvement skills to assess and respond/manage daily media issues; stay current with social marketing practices and technologies/platforms; monitor, assess, and predict emerging issues; and develop proactive media strategies and activities to enhance the organization's brand and reputation.
- Leadership, human relations, public relations, and presentation skills to supervise, train, develop, motivate, and support staff; establish and maintain working relationships; advise and support corporate leaders; make presentations to clearly convey information; negotiate media buys; and participate as an effective team member.
- Ability to write clear, concise media releases, communications plans, reports, procedures, key messages, and correspondence; and translate complex/unclear information into clear, concise statements for audiences with varied understanding of government issues/services.
- Computer skills with ability to use software such as Microsoft Word, social media platforms, and digital communications software.
- Ability to participate in an official standby/on-call rotation to respond to legislated or time sensitive demands beyond regularly scheduled work hours.
- Ability to travel within and outside Waterloo Region.
- Ability to adjust schedule to attend evening meetings.
- Ability to support and demonstrate the Region's values.
Please apply online, by the closing date Feb 07, 2021 quoting competition number 2021-1113.