Address: 176 Yonge Street
Job Family Group:Marketing
Are you a social media super-user? Are you fascinated by how social media is transforming the workplace for major brands? Would you jump at the opportunity to influence how social media is used for North America's 8th largest bank?
If your answer to those questions is ?yes,? then you may be the person we're looking for to join our team!
The Social Media Coordinator, Social Selling, will report to the Senior Social Media Manager, Social Selling, and will be accountable for supporting our partners across marketing and sales forces in Canada and the United States with social media tools and strategies. The person in this position will be responsible for creating internal marketing materials and external social content, facilitating approvals of multiple stakeholders, troubleshooting, training and more. The role comes with a high degree of visibility and works closely with cross-functional teams.
Program Management & Measurement (70%):
Program Management - Serve as the point person for multiple Social Selling initiatives alongside the Senior Social Media Manager, Social Selling, by organizing regular calls for each group, setting the agenda, managing program participation and facilitating training opportunities.
Measuring and Reporting - Measure the performance of social media content and user engagement and provide ongoing recommendations for optimization. Create and distribute regular scorecards for each initiative and lead discussions with key partners on results.
Building Team Expertise - Stay informed of the latest developments and best practices of a quickly evolving field of Social Selling to better support partners and help influence BMO's social media strategy.
Content Creation (20%):
Content Creation - Create social content calendars and posts for various lines of business, research third-party content opportunities, facilitate approvals with marketing and compliance partners, and upload content to vendor platform.
Internal Marketing - Craft and distribute newsletters and other materials to encourage program participation and optimization, including presentations on best practices and capturing case studies.
Relationship Management (10%):
Be a social media ambassador to other parts of the company and share best practices on how to authentically engage on social platforms, provide online expertise in collaboration with internal and external partners while providing plans and recommendations to improve social media experiences while ensuring best practices and standards are maintained.
University degree and proven working experience in social media, communications or as a public relations coordinator
Excellent communication skills, both written and verbal; comfortable in dealing with varied audiences, including senior management
Solid understanding of social media and the digital landscape (LinkedIn, Twitter, Facebook, Instagram) and online user experience
Superior and proven organization and project management skills
Self-starter with a strong sense of autonomy and initiative & passion for quick-evolving social media environment
Strong content writing skills
Social Selling experience
Experience with social selling tools such as Sprinklr/Hearsay/Hootsuite
Financial industry experience
Strong data analytics skills and experience with digital marketing analytics systems
Note: Applications will be reviewed as received. Qualified candidates will be contacted for interviews. Interested applicants are encouraged to apply immediately.
We're here to help
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one
- for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://jobs.bmo.com/ca/en .
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.