- Non Union
JOB PROFILEAAPS Salaried
- Information Services, Level C
Job TitleCommunications & Engagement Specialist
DEPARTMENTHealth, Wellbeing and Benefits | Total Compensation | Central Human Resources
- $10,229 CAD Monthly
Posting End DateFebruary 5, 2021
Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.
Job End Date
The Communications & Engagement Specialist (CES) is responsible for developing, implementing and managing comprehensive, integrated university-wide engagement and communications strategies, campaigns, plans and tactics using a variety of digital, face-to-face, and print media to enhance awareness, engagement and understanding of the University's health , wellbeing and benefits initiatives, programs and priorities.
This position oversees communications for both University-wide internal audiences, which includes faculty, staff, post-docs, and the broader campus community, and external audiences such as retirees and prospective faculty and staff. Collaborating with leaders and colleagues across VP, Human Resources, UBC Wellbeing and across UBC , the role leads the development of integrated engagement and communications strategies that demonstrate the value and importance of health, wellbeing, benefits, and relocation offerings as part of the employment promise and experience. The role ensures these efforts align with and promote the aspirations and priorities articulated in the UBC Strategic Plan, the Focus on People 2025 Framework, Inclusion Action Plan, Indigenous Strategic Plan, and the Wellbeing Strategic Framework, as well as related University-wide strategies and plans.
Reports to the Director , Health, Wellbeing & Benefits (HWB) from a strategic and operational perspective, and to the Director , Workplace Engagement and Communications, from a communications community of practice and HR communications strategy perspective.
As part of HWB, the CES works with team members on communication and engagement strategies and execution of plans and as part of, HR's Engagement and Communications team within UBC Human Resources (HR), aligned with HR's approaches and processes by ensuring collaborative and consistent workflows. The role focuses on the faculty, staff, and retiree experience and engagement UBC through the health, wellbeing, and benefits lens, and in advancing UBC Wellbeing for the broader campus community. The CES works collaboratively with on the internal and external communications professionals, consultants, and/or service providers.
Leads the development of annual and long-term integrated communication and engagement strategies and plans for HWB that align with HR's and the University's strategies, frameworks , and guidelines to influence behaviour toward individual action and systemic change (e.g. wellbeing, healthy behaviours, practicing benefits consumerism , psychological health and safety) and that reinforce the University's commitments to supporting health and wellbeing.
Leads the development and project management of integrated communication and engagement strategies, campaigns, plans, and tactics related to health, wellbeing, and benefits for a range of audiences, including faculty, staff, retirees, leadership, and Human Resources practitioners . Ensure s scheduling, budgeting, resourcing and logistics to ensure deadlines in project plans are met.
Leads and develops the strategic design, maintenance, content and delivery of a variety of print, digital, and face-to-face, communication vehicles (including website, e-newsletters, and social channels) in collaboration with HR's Engagement & Communications team and as applicable, UBC Wellbeing.
Manages professional relationships with internal communication partners and external suppliers including managing communication-related vendor sourcing including drafting Request for Proposal documents and/or communication briefs for external service providers (e.g., web developers, graphic designers, copywriters); evaluates and recommends applicants.
Develops plans for and prepares reports, proposals, and presentations for the VP, HR and HR Total Compensation, Health, and Wellbeing portfolio for multiple audiences and stakeholders related to health, wellbeing, and benefits , incorporating relevant narrative, dashboards and analytics, for multiple audiences and stakeholders, including UBC's Board of Governors and UBC's Executive. Plans, develops and delivers presentations and materials for VP, HR sponsored events.
Collaborates with colleagues in the Integrated Service Centre to create and deliver integrated communications related to benefits and Workday.
Contributes to HR and university-wide engagement and communication planning, design and implementation in close collaboration with UBC Wellbeing and UBC Brand and Marketing team (including Internal Communications) to ensure alignment and deliver results that positively influence the faculty, staff, and retiree experience. Includes developing communications strategies and plans and supporting implementation at the faculty and administrative unit level as part of faculty/unit-led wellbeing strategic planning as well as across the organization in support of UBC Wellbeing.
Leads or participates as a member of University committees, task forces, and other related initiatives as required. Provides input on strategic opportunities and initiatives across the University that contribute to the staff and faculty experience.
Develops and monitors communications metrics, measurement and feedback to ensure communication objectives are achieved. Makes recommendations for improvements.
Advises and coaches Health, Wellbeing, and Benefits colleagues on best practices and related communications and employee engagement methods.
Remains current with developments and best practices in the fields of communications, engagement and digital media, and participates in relevant internal and external networks.
Performs other duties as required.
Consequence of Error:
Communications, promotional materials, visual information and digital media are key components for information flow internally and externally, to faculty, staff, retirees and the general public. Accuracy, timeliness and presentation of information delivered have direct impact upon the reputation of Human Resources, UBC, and its level of customer service. Poor performance in this position could contribute to inefficient operation and low quality of service being provided to stakeholders of the health and welfare benefits and wellbeing programs, initiatives, and services. Accuracy and timeliness are extremely important given the nature of the information being provided. The potential consequences of not providing the right information at the right time and in the right format may result in legal action. The impact of errors in published information could be considerable. In addition, failure to develop and implement engagement and communications strategies that align with the UBC's current and future aspirations could have a detrimental effect on attracting and retaining outstanding faculty and staff and furthermore could impact the reputation of UBC.
Manages projects independently, utilizes broad concepts, and exercises independent judgment and initiative in addressing complex issues. Keeps the Directors informed of actions through reports, discussions , and through the effectiveness of development and implementation of engagement and communications plans and projects. Exercises initiative and sound judgment in making decisions.
Manages the work of contract consultants, external service providers, and student employees.
Undergraduate degree in a relevant discipline. Preferably degree in Communications, Digital Media, or Journalism.
Minimum of six years of experience in communications services or the equivalent combination of education and experience.
Experience in health, wellbeing & benefits and communications is an asset
Demonstrated experience developing and implementing successful internal communications and employee engagement strategies and plans that reflects equity, inclusion, anti-racism, and decolonizing approaches and practices in a large, complex and unionized organization
Demonstrates a strong sense of self and identity; have self-awareness of positionality, power and privilege; and ability to self-reflect toward ongoing learning and transformation
Excellent verbal and written communications skills; strong listening skills
Superb content copy writing, editing, and proofreading skills; ability to adapt style for a variety of audiences
Ability to successfully build relationships internally as well as across a complex organization, and influence others at all organizational levels using a cultural humility approach and that fosters inclusiveness of broad perspectives and voices.
Ability to work effectively and collaboratively as part of a team and with diverse stakeholders
Proven experience using digital communications platforms and tools, including websites (Drupal), social media, and e-newsletters
Ability to partner effectively with designers, photographers, videographers, and other creative professionals; experience in one or more of these areas is an asset
Demonstrated ability to successfully lead projects; manage timelines, resources, and budgets; prioritize competing priorities and work under pressure to meet deadlines
Effective at working with high levels of ambiguity and complexity, including making decisions and maintaining a solution-focused approach
Proven presentation and facilitation skills
Experience with Adobe Creative Suite
Understanding of employee engagement and employer branding trends and best practices
Proactive, enthusiastic self-starter with the ability to work independently
Exercises sound judgement, diplomacy, and tact
Commitment to personal learning, development and improvement in pursuit of own objectives and those of the team and organization