POSITION: Marketing Manager

DIVISION: Aquilini Brands

REPORTS TO: Senior Director, Sales

  • Brands Canada

LOCATION: Vancouver, BC


Aquilini Group (?AG?) is a diversified family business founded in Vancouver, BC more than 50 years ago with roots in the real estate development and construction industry. In addition to its ongoing pursuits in real estate development and construction, AG has expanded its holdings to include assets in the sports & entertainment, renewable energy, aquaculture, tourist attractions, restaurants and food & beverage industries.

Aquilini Brands is a fast-growing division of the Aquilini Group dedicated to the creation, marketing, and sale of alcoholic beverages. While Ready to Drink beverages (RTDs) and fine wine are the focus, our entrepreneurial culture compels us to evaluate opportunities in all areas of beverage alcohol.


Aquilini Brands is hiring a Marketing Manager for its Brands Canada Division, based in downtown Vancouver who will work on Ready to Drink Beverages, Wine, and future new categories. The successful applicant will employ consumer marketing and trade marketing strategies to develop a vision and brand objectives for Canada and drive strategies to hit engagement, distribution, sales and revenue objectives. In addition, the candidate will foster strong relationships with distribution partners, external agencies, and internal stakeholders to lead the development and execution of ATL & BTL plans and lead the acceleration of volume growth.


(Other duties may be assigned as required)

  • Develop brand plans, pricing strategies and promotional strategies to drive commercial results of annual brand depletions and share targets
  • Develop and establish clear brand communication and activation strategies that drive brand growth, image and equity
  • Develop and own programming calendars that map out executional strategies
  • Develop, implement and report on annual brand KPIs, recommending ways to continually improve
  • Build and effectively manage brand A&P budgets in partnership with distributors
  • Lead development and creation of POS, sales support materials, and fact-based sales presentations
  • Drive innovation and new product development in consultation with the Senior Director, Sales and Product Development Manager
  • Build briefs, scopes of work, and liase with creative and PR agencies to execute creative, social media and communication initiatives
  • Develop and implement ?Best in Class? launches and promotional activities
  • Analyze reports on sales activity and results, ROI, follow-up, and adherence to goals
  • Liaise with Sales & Production to build accurate forecasts and maintain appropriate stock levels
  • Lead learning and development initiatives for the continuous improvement of sales partners
  • Work on product packaging in conjunction with the creative team
  • Stay abreast of competitive and industry trends; reporting on relevant developments and evaluate opportunities within the beverage alcohol space
  • Monitor customer, market and competitor activity to provide analysis and necessary action
  • Work closely with Aquilini internal cross functional teams to achieve goals in Canada and US
  • Use multiple sources to retrieve and analyze data and required information


  • 5+ years sales experience in the Canadian or US alcohol beverage industry or CPG space
  • 2-4 years in an Associate or Assistant Marketing Manager role
  • Bachelor's degree in business with an emphasis in Marketing or Business Management
  • Experience working with and selling to government monopolies and associated rules and regulations
  • Business performance management including budget management and/or P&L responsibility is an asset
  • Committed to delivering the highest quality work and seeks continuous improvement
  • Results-oriented and looking to build a career in an innovative company with strong brands
  • A self-motivated, proactive attitude; pursues goals with urgency and values growth and achievement
  • Excellent communication and interpersonal skills; ability to create strong connections
  • Familiar with agencies relationships, social media platforms and driving consumer engagement
  • Ability to maintain a high level of confidentiality and discretion in sensitive situations
  • Wine knowledge and / or WSET a strong asset
  • Organized and adept at working with minimal supervision in an entrepreneurial environment
  • Possesses a strong sense of urgency and a bias toward action
  • Mature attitude and able to accept responsibility
  • Strong computer skills/proficiency in MS Word, Excel, PowerPoint and internet research functions
  • Valid BC Driver's License and ability to travel throughout the Canada and USA when required
  • Comfortable with a flexible schedule and business travel

Interested, qualified candidates are invited to submit their resume and cover letter by clicking the ?Apply Now? button at the top of the page. This position will remain open until filled.

Employer Information

Vancouver, BC, Canada
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