- Non Union
JOB PROFILEAAPS Salaried
- Information Services, Level B
Job TitleDigital Communications Specialist
DEPARTMENTCommunications Support | Communications | Faculty of Medicine
- $8,342 CAD Monthly
Posting End DateFebruary 2, 2021
Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.
Job End Date Feb 9, 2021
This is a maternity leave replacement with a start date of mid-March 2021 until end of March 2022.
The Digital Communications Specialist leads and creates compelling and inspirational digital communications for the Faculty of Medicine to internal and external audiences. The position works closely with all units to ensure the Faculty's online presence positively conveys the Faculty's mandate, brand and visual identity. The position provides leadership to the way that digital and web services are communicated, offered and supported within the Faculty. This includes creating and delivering training and support for various Faculty content management. The position is also responsible for users designing impactful digital communications and collateral materials. In addition, the role will support high-impact projects led by the Faculty of Medicine's Communications team that are integral to the achievement of the Faculty's strategic plan priorities.
Our Vision: To Transform Health for Everyone
Our Values: Respect, Integrity, Compassion, Collaboration and Equity
The Faculty of Medicine is comprised of approximately 2,200 administrative support, technical/research and management and professional staff, as well approximately 650 full-time academic and 8,500 clinical faculty members and is composed of 19 academic basic science and/or clinical departments, three schools, and 23 research centres and institutes. Together with its University and Health Authority partners, the Faculty delivers innovative programs and conducts research in the areas of health and life sciences. Faculty, staff and trainees are located at university campuses, clinical academic campuses in hospital settings and other regionally based centres across the province.
This position reports to the Director, Communications. Works closely and collaboratively with the Faculty of Medicine Communications team, particularly with the Digital Marketing Specialist.
- Works in collaboration to set the strategic direction for digital channels across the Faculty.
- Creates and implements integrated communication, knowledge translation and marketing digital strategies.
- Responsible for website development/redevelopment, maintaining site programming / designing new elements/pages, developing interactive features and functionality, monitoring site traffic analytics, and ensuring optimization for the Faculty of Medicine's main website, intranet, and top-level websites.
- Analyzes site usability, performance, search engine optimization, and usage metrics to optimize site content and functionality.
- Manages new website requests across the Faculty's department, schools and centres.
- Manages domain name requests for all Faculty websites.
- Develops and implements e-newsletter templates.
- Consults and advises members of various Faculty of Medicine groups on the Content Management System (CMS) platform, other digital communications platforms, and best practices.
- Develops and delivers training, and provides technical expertise and consultation to other staff, including best practices for digital communications.
- Designs and develops branded print and digital communications materials including presentations, banners, reports, and other collateral.
- Plans, produces and delivers new and innovative digital strategies to share initiatives, research findings and knowledge produced within the Faculty of Medicine, such as microsites, podcasts, videos, digital storytelling, and infographics.
- Translates technical, complex information to clear, concise, efficient and engaging copy that can be understood by many different audiences and for different platforms.
- Manages projects, develops timelines and oversees content development for digital communications and knowledge translation activities.
- Collects data and reports on success metrics of projects.
- Builds and maintains good working relationships and collaborates with others to achieve objectives.
- Performs other related duties as required.
Consequence of Error/Judgement
Large volumes of data exist on digital channels within the Faculty of Medicine. This position has responsibilities to plan and implement digital communications strategies for the Faculty of Medicine that enhance brand equity and reputation. The work and decisions made will have an impact on the goals and efficacy of the UBC/Faculty brand. The position requires the ability to maintain accuracy with strong attention to detail and to exercise good judgement, tact and discretion. Poor judgement, inappropriate procedures, incorrect information and lack of diplomacy could adversely affect relationships with stakeholders and damage the reputation of the Faculty and university.
Works independently, under the general guidance and direction of the Director, Communications.
Undergraduate degree in a relevant discipline. Minimum five years of related experience, or the equivalent combination of education and experience.
May direct the work of internal and external service providers where needed. Provides training to individuals in the organization.