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ABOUT US:

Decisive Farming (DF) was founded with the purpose of synchronizing the overwhelming number of data sets that farmers typically manage. Combining boots-on-the-ground support, precision agronomics, including variable rate technology, information management services and crop marketing tools, DF provides a single integrated platform that acts as the crop grower's primary operating system. The company currently represents over five million acres and is being used on 40 different crop types in North America.

In December 2019, DF was acquired by TELUS. The acquisition provides DF the support of a global leader in communications and digital technologies, enabling the company to grow in key markets and to accelerate the development of its integrated farm management solutions. TELUS Agriculture is a family of solutions that includes farm management systems, variable rate technologies, advanced imagery analytics and workflow management.

To date, TELUS has acquired eight companies, including Farm At Hand and DF. As part of the TELUS Agriculture family, we are collaborating more closely with Farm At Hand. This partnership reflects our commitment to provide our customers with new opportunities that support on-farm decisions and help make farm management easier.

RESPONSIBILITIES:

Reporting to the Farm & Farm Partner Marketing Manager within the Farm & Ranch (Canadian Customer Marketing) department of TELUS Agriculture, the Portfolio Marketing Manager

  • Farm Management will create demand and increase the brand equity of TELUS Farm & Ranch farm management focused brands through the leadership of his/her marketing communications efforts. To market the department's products or services using point of sale material, promotional activities and media, within agreed budgets in order to maximize sales and achieve organization objectives. Guide advertising agency partners in implementation of an annual, in-market mixed-media campaign that fully supports the overall Farm & Ranch strategy and campaign plan.

KEY TASKS:

  • Develop and direct the implementation of an annual marketing communications plan for the TELUS Agriculture Farm & Ranch Farm Management portfolio that meets defined business objectives, reinforces the brand experience, creates lead demand, elevates message awareness, increases long-term brand equity and maximizes impact of available budget. This plan is inclusive of brand advertising / messaging, media plans, digital strategy, sales collateral, major events and more
  • Co-ordinate and work closely with sales and product teams in creation and deployment of marketing materials that support customer needs and enable field sales to generate business opportunities. Interface with relevant key stakeholders to develop and validate brand messaging and signature experiences that support the brand positioning
  • Strong focus on monitoring, tracking & reporting campaigns & activities
  • Ability to take campaign learnings and improve on them to drive and increase return on investment
  • Lead and direct internal stakeholders and external agency partners / resources to ensure messages are aligned with business objectives and strategies
  • Work closely with finance to manage, prioritize and track budgets to maximize return-on-investment and stay within defined budget
  • Ensure efficient spend on external resources and confirm budgets are continuously aligned with external agencies
  • Work with TELUS Agriculture corporate communications to ensure compliance with standards and all appropriate advertising guidelines
  • Work with TELUS Agriculture Product and Event Manager to provide support on non-portfolio projects (TAG Cross-sell) and finding synergies for major event sponsorship campaigns to enhance product visibility in the marketplace and increase awareness of existing brands
  • Co-ordinate and work closely with other Interim Portfolio Marketing Managers to ensure consistency in look and feel in communication and marketing materials and to ensure brand standards are maintained

QUALIFICATIONS

The Marketing Manager must be driven to take initiative and has a strong bias for action. They are creative, flexible and innovative with confident leadership abilities. Organization, close attention to detail, and problem-solving are no stranger for this marketing master.

  • 5+ years marketing experience with the technology or digital industries
  • Bachelor's degree in Marketing and Communications or equivalent
  • Experience running large-scale marketing campaigns including search, display, programmatic and other digital experiences
  • Experience managing a team to success (2+ years preferred)
  • Build effective teams, cultivates innovation, learning and change agility, customer focus, action oriented/drives results, collaborates globally and locally, plans and aligns drives stakeholder engagement, effectively manages suppliers
  • Exceptional written and verbal communication skills
  • Proficient in Microsoft Office Suite, Google Office Suite, Adobe Creative Suite, as well as advertising platforms such as Facebook Ads Manager, Twitter Advertising, and the Google Display Network
  • Adept in project management, strong teamwork, relationship-building skills and experience in leading through influence and example
  • High work volume and conflicting deadlines may require some work beyond standard working hours during peak business cycles
  • Demonstrated ability of delivering customer centric plans that achieve positive results
  • Strong focus on monitoring, tracking & reporting campaigns & activities
  • Ability to take campaign learnings and improve on them to drive and increase return on investment
  • Available to travel as required and ability to work remotely
  • Passion for the agriculture industry (Agri-Business, Ag-Economics, Agronomy or Ag-Science), experience in it preferred

Job Types: Full-time, Permanent

Work remotely:

  • Yes, occasionally

COVID-19 Precaution(s):

  • Remote interview process
  • Virtual meetings

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