Overview :

The key objectives of this role are to improve 7-Eleven Canada brand relevance internally and externally, build community programs locally and nationally, initiate earned media and brand engagement and referral

  • overall humanize our brand and get people talking favourably about 7-Eleven.

This is a critical role in accelerating our shift to a team and customer obsessed culture. Improving our brand relevance and humanizing our team speaks to how we show up in communities, as an employer, as a business leader and as a trusted brand that is here for Canadians around the clock, here in the neighbourhood. Responsibilities:

DUTIES AND RESPONSIBILITIES:

  • Identify brand-appropriate marketing and communications opportunities consistent with brand voice and positioning. If necessary, develop business plans to support ideas and present to senior leadership.
  • Develop plans and strategies to position 7-Eleven Canada as a choice employer and humanize the brand to customers, potential recruits and team members.
  • Develop programs and communications campaigns and incentives that drive engagement, a 2-way dialogue between all team members that generate goodwill, buzz and bring the team together.
  • Community manager for internal team Facebook page
  • Brand Linked in page.
  • Lead PR and earned media activations for the brand.
  • Lead & drive awareness of local community events and plans through quality local listings pages content
  • submitted by the field team or generated through national programs.
  • Lead existing / propose new partnerships to drive brand awareness on a national and neighbourhood level.
  • Plan, brief and lead execution of campaigns, promotions and partnerships.
  • Measure campaign results and identify insights to drive strategies and plans to continually grow engagement.
  • Manage and leverage technology partners to drive the most efficient communication methods.
  • Build strong working relationships with cross-functional business partners and tools (including operations, merchandising, creative services, Digital, HR, public relations, finance, legal, social monitoring, VOC, YEXT) to facilitate the execution and analysis of communications initiatives.
  • Initiate consumer and internal team research in collaboration with the HR and data team, including focus groups and online surveys, to measure employer, customer, consumer and brand satisfaction.
  • Plan and manage internal communications budget, including monthly forecasting and accruals.
  • Execute other projects as requested by Sr Mgr Mktg & Communications.
  • Qualifications:

Requirements:

  • Proven track record of creative and resourceful approaches to unique business challenges
  • Demonstrated ability in making brand-appropriate & business building strategic decisions
  • Self-motivated with ability to take initiative and pursue opportunities along with working well independently and with a small team, project management skills and creativity a must
  • Degree
  • 5
  • 7 years in a marketing and/or communications role
  • Excellent communication and written skills, relevant to field teams and executives.
  • Project lead experience
  • managing complex projects and budgets successfully.
  • Marketing experience
  • from agency / creative briefs, to implementation and execution through media, instore, etc.
  • Experience in social media tools and community management.
  • Ability to work within planning structure and timelines.

Employer Information

Surrey, BC, Canada
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