Overview :

The key objectives of this role are to improve 7-Eleven Canada brand relevance internally and externally, build community programs locally and nationally, initiate earned media and brand engagement and referral

  • overall humanize our brand and get people talking favourably about 7-Eleven.

This is a critical role in accelerating our shift to a team and customer obsessed culture. Improving our brand relevance and humanizing our team speaks to how we show up in communities, as an employer, as a business leader and as a trusted brand that is here for Canadians around the clock, here in the neighbourhood. Responsibilities:


  • Identify brand-appropriate marketing and communications opportunities consistent with brand voice and positioning. If necessary, develop business plans to support ideas and present to senior leadership.
  • Develop plans and strategies to position 7-Eleven Canada as a choice employer and humanize the brand to customers, potential recruits and team members.
  • Develop programs and communications campaigns and incentives that drive engagement, a 2-way dialogue between all team members that generate goodwill, buzz and bring the team together.
  • Community manager for internal team Facebook page
  • Brand Linked in page.
  • Lead PR and earned media activations for the brand.
  • Lead & drive awareness of local community events and plans through quality local listings pages content
  • submitted by the field team or generated through national programs.
  • Lead existing / propose new partnerships to drive brand awareness on a national and neighbourhood level.
  • Plan, brief and lead execution of campaigns, promotions and partnerships.
  • Measure campaign results and identify insights to drive strategies and plans to continually grow engagement.
  • Manage and leverage technology partners to drive the most efficient communication methods.
  • Build strong working relationships with cross-functional business partners and tools (including operations, merchandising, creative services, Digital, HR, public relations, finance, legal, social monitoring, VOC, YEXT) to facilitate the execution and analysis of communications initiatives.
  • Initiate consumer and internal team research in collaboration with the HR and data team, including focus groups and online surveys, to measure employer, customer, consumer and brand satisfaction.
  • Plan and manage internal communications budget, including monthly forecasting and accruals.
  • Execute other projects as requested by Sr Mgr Mktg & Communications.
  • Qualifications:


  • Proven track record of creative and resourceful approaches to unique business challenges
  • Demonstrated ability in making brand-appropriate & business building strategic decisions
  • Self-motivated with ability to take initiative and pursue opportunities along with working well independently and with a small team, project management skills and creativity a must
  • Degree
  • 5
  • 7 years in a marketing and/or communications role
  • Excellent communication and written skills, relevant to field teams and executives.
  • Project lead experience
  • managing complex projects and budgets successfully.
  • Marketing experience
  • from agency / creative briefs, to implementation and execution through media, instore, etc.
  • Experience in social media tools and community management.
  • Ability to work within planning structure and timelines.

Employer Information

Surrey, BC, Canada
Is this business right for you?

Learn more about the employer

Send my application

Apply on the employer's
recruitment website

(NB: A new window will open and will lead you to the site where the employer wishes to receive the applications.)


Add to "my applied jobs"

Get similar jobs by email

More from the employer