Overview :

The key objectives of this role are to improve 7-Eleven Canada brand relevance internally and externally, build community programs locally and nationally, initiate earned media and brand engagement and referral

• overall humanize our brand and get people talking favourably about 7-Eleven.

This is a critical role in accelerating our shift to a team and customer obsessed culture. Improving our brand relevance and humanizing our team speaks to how we show up in communities, as an employer, as a business leader and as a trusted brand that is here for Canadians around the clock, here in the neighbourhood. Responsibilities:

DUTIES AND RESPONSIBILITIES:

• Identify brand-appropriate marketing and communications opportunities consistent with brand voice and positioning. If necessary, develop business plans to support ideas and present to senior leadership.
• Develop plans and strategies to position 7-Eleven Canada as a choice employer and humanize the brand to customers, potential recruits and team members.
• Develop programs and communications campaigns and incentives that drive engagement, a 2-way dialogue between all team members that generate goodwill, buzz and bring the team together.
• Community manager for internal team Facebook page
• Brand Linked in page.
• Lead PR and earned media activations for the brand.
• Lead & drive awareness of local community events and plans through quality local listings pages content
• submitted by the field team or generated through national programs.
• Lead existing / propose new partnerships to drive brand awareness on a national and neighbourhood level.
• Plan, brief and lead execution of campaigns, promotions and partnerships.
• Measure campaign results and identify insights to drive strategies and plans to continually grow engagement.
• Manage and leverage technology partners to drive the most efficient communication methods.
• Build strong working relationships with cross-functional business partners and tools (including operations, merchandising, creative services, Digital, HR, public relations, finance, legal, social monitoring, VOC, YEXT) to facilitate the execution and analysis of communications initiatives.
• Initiate consumer and internal team research in collaboration with the HR and data team, including focus groups and online surveys, to measure employer, customer, consumer and brand satisfaction.
• Plan and manage internal communications budget, including monthly forecasting and accruals.
• Execute other projects as requested by Sr Mgr Mktg & Communications.
Qualifications:

Requirements:

• Proven track record of creative and resourceful approaches to unique business challenges
• Demonstrated ability in making brand-appropriate & business building strategic decisions
• Self-motivated with ability to take initiative and pursue opportunities along with working well independently and with a small team, project management skills and creativity a must
• Degree
• 5
• 7 years in a marketing and/or communications role
• Excellent communication and written skills, relevant to field teams and executives.
• Project lead experience
• managing complex projects and budgets successfully.
• Marketing experience
• from agency / creative briefs, to implementation and execution through media, instore, etc.
• Experience in social media tools and community management.
• Ability to work within planning structure and timelines.