The Field Marketing Specialist (FMS) is primarily responsible for driving Red Bull's marketing strategies through the management of consumer collecting programs: specifically, Student Brand Managers (SBM) and the collegiate universe, building relevance and driving trial through College & University programs. In addition, the FMS supports the Field Marketing Manager (FMM) in the execution of specific Red Bull sport, culture and athlete projects, maximizing communications output and fostering relationships with opinion leaders.

SBM PROGRAM

  • Recruit, train and manage a team of University students to make Red Bull an integral and relevant part of a student's life
  • Initiate, organize and supervise sales executions that ensure perfect distribution and visibility at and around campus (Tier 1 & 2)
  • Activate campus relationships & integrate Red Bull into key usage occasions and the right image building opportunities with college students on and off campus
  • Lead the creative process within the SBM (and WTM) community to ensure a constant flow of new ideas to build loyalty within the collegiate audience
  • Participate and help drive the campus team to deliver against the goal of building the Red Bull brand on campus through activations, availability and opinion leaders
  • Create and deliver a regional student marketing plan in line with the national strategy, through the management of Student Brand Managers
  • Understand the student landscape and build tailored campus plans for each university (Tier 1 & 2) in line with the national student marketing strategy
  • Manage the day to day operations of the SBMs ensuring all key performance indicators are met (project/activation targets, Can targets, product knowledge) and contributing to greater cut through with students

SPORTS, CULTURE & COMMUNICATIONS

  • Support the FMM in developing and executing specific national and regional Red Bull owned programs
  • Build and activate relationships with key opinion leaders within sport and culture
  • Support the FMM in building communications plans for local event activations, primarily the collegiate programs

OTHER

  • Manage the local SBM budgets
  • Provide the FMM and National Consumer Collecting Manager with monthly reports
  • Support the FMM in other relevant projects

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 2
  • 4 years marketing experience or experience in a marketing related field
  • Excellent presentation skills and the ability to seamlessly blend in with an extremely diverse audience
  • Strong written, presentation and verbal skills with an attention to detail
  • Strong analytical and strategic skills
  • Strong leadership, initiative and communications skills
  • Ability to meet strict and demanding deadlines
  • Strong prioritization and organizational skills
  • Strong analytical skills, including proficiency in MS excel, MS Word, PowerPoint
  • University Degree
  • Fluent in English, additional languages skills an advantage
  • Travel up to 25%

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Employer Information

Vancouver, BC, Canada
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