Key Responsibilities

• Lead, collaborate and provide guidance to Marketing and cross-functional partners
• Develop programs and campaigns that help in the overall achievement of engagement targets, follower growth goals and web traffic objectives
• Budget management and optimization
• Remain current with social media and content marketing trends
• Ensure workflow and processes are optimized
• Develop innovative marketing solutions to help address key business needs
• Work closely within our analytics tools and platform partners to ensure all relevant data points are captured and reported on
• Develop thoughtful insights from reporting that can drive optimizations
• Educate team on social media practices & trends
• Overall management of Meridian's Good Sense content hub (& motusbank's Good To Know blog)
• Maintain and share comprehensive social calendar with marketing team
• Support development and deployment of relevant and engaging content ensuring it is on-brand, consistent in style, quality and tone of voice
• Social media monitoring
• responding or deferring to relevant contact
• Primary focus will be on paid social strategies, less organic
• Investigate and test new social channels when relevant
• Support HR partners with the management of LinkedIn
• Provide oversight and guidance ensuring projects are executed on time and on budget.
• Responsible for creating and sharing reporting on a monthly basis, or more frequently when needed