Key Responsibilities

  • Lead, collaborate and provide guidance to Marketing and cross-functional partners
  • Develop programs and campaigns that help in the overall achievement of engagement targets, follower growth goals and web traffic objectives
  • Budget management and optimization
  • Remain current with social media and content marketing trends
  • Ensure workflow and processes are optimized
  • Develop innovative marketing solutions to help address key business needs
  • Work closely within our analytics tools and platform partners to ensure all relevant data points are captured and reported on
  • Develop thoughtful insights from reporting that can drive optimizations
  • Educate team on social media practices & trends
  • Overall management of Meridian's Good Sense content hub (& motusbank's Good To Know blog)
  • Maintain and share comprehensive social calendar with marketing team
  • Support development and deployment of relevant and engaging content ensuring it is on-brand, consistent in style, quality and tone of voice
  • Social media monitoring
  • responding or deferring to relevant contact
  • Primary focus will be on paid social strategies, less organic
  • Investigate and test new social channels when relevant
  • Support HR partners with the management of LinkedIn
  • Provide oversight and guidance ensuring projects are executed on time and on budget.
  • Responsible for creating and sharing reporting on a monthly basis, or more frequently when needed

Employer Information

Etobicoke, ON, Canada
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