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This posting will close at 12:00 AM on February 13, 2021.

Do you have a passion for Innovation & Technology? Do you want to play a leadership role in growing a brand that keeps customers safe, connected and ready for the road ahead?

The Global Connected Services Marketing Communications Manager plays a key role in driving the success of OnStar and Connected Vehicle Subscription Services in Canada. Focused on putting the customer at the centre of everything we do, this role is responsible for leading and managing all marketing communication activities for OnStar, Vehicle Connected Services, SiriusXM, as well as, multiple innovation projects being launched now and in the near future. In addition to working with the local & global GCS teams, you will work cross functionally with multiple stakeholders at GM Canada, including: Vehicle Marketing Teams, PR and the Field Sales Team, as well as, agency partners.

Global Connected Services is part of the newly formed Innovation & Growth function that is guided by the vision of ?creating a more protected and connected world.?

Key Responsibilities

As the GCS Marketing Communications Manager, you are responsible for all elements of marketing communication for the GCS team. You will develop a clear understanding of the Canadian Consumer & Market Dynamics and work with both agency and internal partners to develop plans to improve Brand Awareness, Opinion and Consideration for OnStar, drive adoption on all connected services (existing and new innovations), drive cross functional integration across the enterprise, as well as, drive subscription sales and usage in Canada.

Specific Responsibilities include :

Driving all Canadian Marketing Communications activities (leveraging U.S. and unique to Canada assets and platforms)

Digital: Web/Mobile



Media Planning

Creative Development

IDDN (In-Dealer Digital Advertising)

Point of Sale (POS)

Auto Shows & other brand activations

Strategic Partnerships

Internal and external communications

Understanding and developing plans to support:

Unique Canadian country laws (eg. Privacy, Privacy, Competition, etc.)

Unique Canadian language requirements (French & other Multi Cultural language nuances)

Unique Canadian market requirements

Managing the Media and Production budget

Launching New Subscription Services and Products across all communications channels

Develop strong working relationships with U.S. GCS and GM Canada cross functional teams (VSM, Comms, CCA, Legal, etc.)

Ensuring engagement & favorably influence OnStar & Connected Services integration with Retail & Brand Marketing teams

Supervising French Adaptation Team

Managing the internal approval process for creative assets: Marketing, Product Planning, Legal

Developing and executing the Comms Launch Readiness Roadmaps for Canada

Integrating seamlessly into the Global GCS Team processes & Maintaining close engagement

Gaining a deep understanding of the GCS business model (how we make money)



  • Advertising & Communications
  • media planning, CRM, digital, search, social, experiential activations, internal Comms, external Comms (PR)
  • Marketing
  • Strategy, Pricing, Incentives, Promotion, Go To Market Strategy
  • Technology
  • comfortable with advanced connectivity technology and apps
  • Performance Management & Budget Management


Drive for Results

  • Gets things done (High Capacity, High Quality Output, Quick Pace)

Engage & Influence Others

  • highly effective at engaging & influencing others

Leading and directing agencies & direct reports


  • oral, written, presentation skills

Planning and organizing

  • can work independently; project management

Comfort around others including senior executives

Education and Experience

University degree (Bachelor of Commerce / Business with major in Marketing or Advertising an asset)

Advertising Agency or Client experience an asset

French language skills an asset

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Employer Information

Ontario, ON, Canada
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