This is a provisional classification. Formal classification procedures will be initiated by the Compensation & Job Evaluation Unit in approximately six months. About Dalhousie University
Dalhousie University is Atlantic Canada's leading research-intensive university and a driver of the region's intellectual, social and economic development. Located in the heart of Halifax, Nova Scotia, with an Agricultural Campus in Truro/Bible Hill, Dalhousie is a truly national and international university, with more than half of our 19,000 students coming from outside of the province. Our 6,000 faculty and staff foster a vibrant, purpose-driven community, that celebrated 200 years of academic excellence in 2018. Job Summary
The Communications, Marketing and Creative services (CMC) team is responsible for stewarding and enhancing the reputation and awareness of Dalhousie University through brand leadership, communications, marketing, public relations, community and stakeholder relations, creative services, media relations, issues management and crisis communications. Reporting to the Associate Director of Marketing, the Manager, Brand & Faculty Marketing plays an integral role in developing and executing strategic marketing plans, including digital advertising campaigns, designed to build awareness, shift attitudes and quality perceptions of assigned Dalhousie faculties, including the Faculty of Agriculture, with an objective of increasing enrolment for assigned faculties. Key Responsibilities
- Lead the marketing efforts for the Faculty of Agriculture in achieving the university's strategic goals by developing and leading strategic marketing initiatives that build, extend and advance its reputation and goals through measurable results and conversions.
- Develop recruitment campaigns for assigned faculties, from idealization to execution (project briefs, creative briefs, postmortems) for marketing initiatives, in collaboration with stakeholders, ensuring alignment with the university's recruitment marketing plan.
- Work closely with the Deans and CMC colleagues and provide appropriate marketing counsel to identify complex marketing structures and processes that impact faculty recruitment marketing strategies.
- Act as the brand guardian, work to maintain brand integrity across all university marketing initiatives and communications.
- Ensure understanding of institutional CMC priorities and directions within assigned faculties. Serve as liaison and advisor between central office and assigned faculties. Note
This position is based in Halifax requiring occasional travel to the Truro campus. Qualifications
Undergraduate degree preferably in public relations, marketing, journalism or other related areas, plus a minimum of five years' of related experience (or equivalent combination of training and experience) is required. Exceptional communications skills, including strong writing abilities, are essential. Demonstrated ability in developing and implementing strategic and measurable marketing plans, managing large projects including digital marketing campaigns. Experience with media buying considered a strong asset. Job Competencies
The successful candidate is expected to demonstrate proficiency in Dalhousie's core and leadership competencies (https://www.dal.ca/dept/leaders.html), in particular:
- Respect & Inclusion
- Thinking and Acting Strategically
- Accountability for Performance & Results Additional Information
Dalhousie University supports a healthy and balanced lifestyle. Our total compensation package includes a defined benefit pension plan, health and dental plans, a health spending account, an employee and family assistance program and a tuition assistance program. Application Consideration
Applications from university employees and external candidates are given concurrent consideration. Among short-listed candidates, university employees will be given special consideration.
We thank all applicants for their interest, however, only candidates selected for an interview will be contacted. Diversity Statement
Dalhousie University is committed to fostering a collegial culture grounded in diversity and inclusiveness. The university encourages applications from Indigenous persons, persons with a disability, racially visible persons, women, persons of a minority sexual orientation and/or gender identity, and all candidates who would contribute to the diversity of our community. For more information, please visit www.dal.ca/hiringfordiversity.