Position Title: Specialist Sales Strategy

Position Type: Regular

  • Full-Time

Position Location: Toronto HQ

Requisition ID: 5596


Reporting to the Sr. Manager, Sales Strategy and the Director, Retail Sales Strategy & Planning, the Specialist, Retail Sales Strategy provides sales strategy support on a dynamic Snacks and Appetizers portfolio. This includes managing day-to-day reporting and analytics, planning cycle, pricing and promotional strategy, and enablement of sell-in of customer plans and initiatives for this portfolio. This role represents a learning opportunity and is a stepping stone to more senior roles in Sales / Sales Strategy.


Sales Strategy

  • In collaboration with Marketing, develop, communicate and support execution of sales plans and strategy for the Snacks and Appetizers (SnApps) portfolio of Canadian retail business unit.
  • Identify development gaps, strategic and tactical business opportunities for the portfolio and then create and execute specific action plans to address them
  • Lead development and sell-in of Customer plans for SnApps
  • Develop sales tools/materials to enable successful sell-in of key initiatives in collaboration with Marketing, Insights and Category Development team
  • Manage monthly and YTD business performance and trade spend reporting and recommend appropriate corrective actions to deliver annual plans and KPIs for the SnApps portfolio
  • Support the integrated sales planning and consensus process, as well as, reporting and analytics across all categories
  • Assist with the preparation of Canadian Leadership Team Reporting, Trade Spend reporting and other day to day reports and analytics for the entire business
  • Support Frozen Potato business along with, and in the absence of, the Sr. Manager, Retail Sales Strategy and Operations


  • Timely development, communication, and execution of category plans and innovation to the sales teams to enable sell-in for SnApps portfolio
  • Execution of aligned pricing, promotion and overall category strategy for SnApps
  • Delivery of AOC on target in accordance with KPIs for profitable business growth in Canadian Retail
  • Strong working relationships with key cross-functional partners in Marketing, Finance, Systems, etc.


  • Bachelor's Degree
  • Minimum 2 years' experience in Consumers Packaged Goods with customer-facing experience
  • Problem solving and analytical skills (working knowledge of Nielsen data is an asset)
  • Strong Microsoft Office skills (Excel, PowerPoint)
  • Experience in working with data sets and reports
  • Good communication skills, ability to influence multiple stakeholders


  • Key internal relationships: Brand Manager(s), Finance, Customer Development teams
  • Key external relationships: Canadian Retail customers
  • Travel; 2-4 domestic trips per year
  • Job is primarily performed in a standard office environment

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.

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Job Family: Sales

Division: Greater North America

Department : Retail Sales Strategy and Operations

Location(s): CA

  • Canada : Ontario : Borden // CA
  • Canada : Ontario : Brampton // CA
  • Canada : Ontario : Etobicoke // CA
  • Canada : Ontario : Forest // CA
  • Canada : Ontario : Guelph // CA
  • Canada : Ontario : Kingston // CA
  • Canada : Ontario : Kitchener // CA
  • Canada : Ontario : Lansdowne // CA
  • Canada : Ontario : London // CA
  • Canada : Ontario : Maidstone // CA
  • Canada : Ontario : Markham // CA
  • Canada : Ontario : Mississauga // CA
  • Canada : Ontario : Ottawa // CA
  • Canada : Ontario : Toronto // CA
  • Canada : Ontario : Waterloo // CA
  • Canada : Ontario : Windsor // CA
  • Canada : Ontario : Woodstock

Company: McCain Foods (Canada)

Employer Information

Toronto, ON, Canada
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