For over half a century, Onni has been building communities for people to live, work, and play. Our success reflects our commitment to our employees and partners, and our dedication to quality construction, innovation, sustainability, and customer satisfaction. Our expertise expands across North America, with offices in Vancouver, Toronto, Los Angeles, Seattle, Phoenix, and Chicago. This diverse company is vertically integrated with in-house departments responsible for execution of the company's activities including property development, construction and management as well as leasing, sales and marketing.

We have an exciting opportunity for a talented professional to join the Hospitality Marketing team in either Chicago, Los Angeles or Vancouver as a Hospitality Marketing Manager. Working closely with executives, sales, and revenue management team members, this individual will be responsible for managing third party agencies and the overall marketing and communications strategy and execution of Level, Onni's premier hospitality brand. The ideal candidate will have a proven track record, with a minimum of 5 years' relevant experience in a marketing capacity. She/he are creative, but a very organized, team player.

The Role

This position takes a leading role in the supervision and planning of the company's digital marketing, with a focus on paid media, as well as the execution of LEVEL's marketing activites. The role seeks a confident individual with a knack for brand development. Duties include:

  • Overall strategic planning of digital marketing activities:
  • Online paid display campaigns (Google Ads, programmatic, metasearch, etc.)
  • Paid Social media campaigns
  • Instagram, Facebook, LinkedIn, Twitter, Tik Tok
  • SEO / SEM initiatives
  • Creating comprehensive and actionable social and digital media project launch plans that tie into overarching strategy
  • Managing corresponding external partners (consultants/freelancers) to execute and optimize campaigns
  • Scope all contractor work, negotiate rates, and brief in project requirements/strategy
  • Development of all PO's for all vendor partners/contractors
  • Using data to pull reports to determine real-world goals, solutions, trends, and paths forward
  • Using data to set goals and decision making
  • Setting realistic goals and targets for MOM/YOY growth and measurement by project
  • Ensuring messaging across platforms and lines of outward communication is accurate, thought through, and relevant
  • Managing Google My Business listings across properties: ongoing updates, build new listings and manage associated Google approval process
  • Liaise/troubleshoot issues with internal and external partners (IE billing, account setup, connectivity across platforms, etc)
  • Install/QA all site tagging to support measurement and campaign performance
  • Install measurement solutions for tracking true impact on sales and manage any necessary ongoing troubleshooting
  • Execute in-house campaigns across paid social for ad-hoc campaigns
  • Ongoing review of project creative and liaising with marketing team for updates that align with platform & industry best practices.
  • Trafficking all creative & developing UTM codes.
  • Conduct various website audits and project manage execution of recommendations
  • Define Google Analytics KPIs, configure all goals/audience segments/tracking events, and build regular reports for website KPIs
  • Develop asset requests, messaging grids, and testing approach; provide feedback/direction for brand templates
  • Audience segments
  • define and document target segments
  • Consult on email program strategy/automation and templates
  • Digital Learning: providing industry insights, creating best practice documents, mentoring other marketing team members on various aspects of digital marketing initiatives

Summary of Qualifications & Requirements

You are:

  • Exceptionally good at prioritizing, time managing, and multi-tasking
  • Highly self-motivated and detail-oriented
  • A self-starter, looking to make an impact at a growing and diversifying company
  • Able to excel under pressure, and can handle sudden changes in plans
  • Able to meet deadlines
  • Positive and upbeat in your general demeanor
  • An excellent communicator, with both internal stakeholders and external parties
  • Resourceful in problem-solving situations
  • Decidedly trustworthy and accountable
  • Willing to ask questions and seek out information as necessary
  • Willing to teach and share digital marketing knowledge with coworkers and junior staff

You have:

  • An extensive knowledge of digital initiatives and best practices, including social media, SEO, and Google products such as Analytics, Ads, and Webmaster Tools
  • Experience in marketing roles at management level (in hotels/hospitality is a strong asset)
  • A post-secondary school diploma/degree (Marketing or Business concentrations an asset)
  • The ability to take data analysis and reporting, and convert to real world trends, meanings, and solutions
  • Superior writing and editing skills
  • An ability to provide insight and strategic recommendations to achieve project objectives
  • Strong computer skills: a high proficiency in MS Office (Word, Excel, PowerPoint and Outlook) is essential, and a basic knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop) is an asset
  • An innate sense for what looks good, and how to keep initiatives on-brand
  • Experience with CRM software and website platforms like WordPress is an asset. Experience with Salesforce Sales Cloud and Marketing Cloud is an asset

Please note that we offer competitive pay, a comprehensive benefit package and programs to continuously develop and recognize employees.

We thank all applicants for their interest; however only those selected for an interview will be contacted. No phone calls please.


Employer Information

Vancouver, BC, Canada
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