Job Description :

Job Title:

Director, Content- Communications and Strategic Partnerships

Work Site:

520 West 6th


Temporary Full Time




Seeking a purpose-led role within a dynamic team? We're all about collective impact at Vancouver Coastal Health (VCH).

As a complex organization with more than 15,000 staff and physicians, our purpose at VCH is to come together as one collective team to deliver an exceptional care experience for all. At VCH, we strive to create meaningful connections with our staff and physicians as well as our patients and clients. Content takes the lead on developing creative storytelling for health campaigns and promotions that make a difference. As head of Digital Content, you play a vital role in bringing these moments to life.

Reporting to the Vice President, Communications and Strategic Partnerships, the Director, Digital Content is the voice of our brand. Your innate ability to spot a good story and making it connect with people

  • digital, video, social or in person
  • makes you a natural storyteller. Your network of influencers are just as keen to work with you in distributing powerful stories that matter.

As Director, Digital Content, you drive communications content initiatives across multiple platforms and formats to engage diverse stakeholders, ultimately leading to better patient outcomes. Always striving for better results, you are an effective collaborator who enjoys working with multifunctional teams to extend our brand story.

Applying best practices in connecting people to amazing content, you lead on the development of communications strategies and branding initiatives linked to our vision, purpose and values. You provide leadership to a team of content strategists continually striving to better engage our communities to advance awareness campaigns, develop innovative approaches to digital engagement and create content that matters.

Leading our digital community engagement efforts, you're on top of every social media update, you live and breathe digital KPIs, and building our brand and keeping it relevant is as essential to you as your morning coffee.


Bachelor's Degree in Communications, Journalism, Public Relations, Marketing or related communications field, supplemented with ten (10) plus years' experience in progressively more complex senior management/leadership roles in a large, multi-stakeholder environment or an equivalent combination of education, training and experience.

This Role Description is intended to describe the general nature and level of work performed and is not necessarily an exhaustive list of accountabilities, qualifications and competencies required.


  • The Director, Digital Content transforms the way we leverage content to connect internal and external audiences to meaningful change and evolve the way we think about our values, our strategic priorities and our purpose.
  • Drives all aspects of VCH digital communications strategy ensuring thought leadership, collaboration and understanding of the organization's vision, values and strategic direction as well as consistency and continuity of messages and publications.
  • Oversees digital communications strategies
  • storytelling, channel strategy and optimization, digital marketing, audience engagement, creative production, brand voice, digital analytics and insights, and meaningful campaign measurement
  • to proactively develop and advance the brand and reputation of the organization.
  • Provides leadership and expertise in the development of strategic digital communications policies, procedures, initiatives and services for VCH.
  • Establishes and oversees KPIs in engagement metrics (growth, sentiment, engagement, feedback, rankings, conversions, etc) for communications platforms including (but not limited to) website, intranet, social media, subscriptions, feeds and other forms of communications reach.
  • Oversees and/or leads high profile corporate initiatives ensuring appropriate organizational branding, change management communication, and embracing of the organization' vision and strategy.
  • Provides overall leadership and direction to team members using effective management techniques (e.g., coaching, mentoring, skill and leadership development, performance management).
  • Performs other related duties as assigned.

This Role Description is intended to describe the general nature and level of work performed and is not necessarily an exhaustive list of accountabilities, qualifications and competencies required.


You care for everyone:

  • You're compassionate, empathetic, and sensitive to the needs of others.
  • You are respectful, treating people as equals, and valuing others' perspectives and differences.
  • You are appreciative of others' efforts and give them praise when it's due.

You are always learning:

  • You are open minded, always receptive to different perspectives and ways of doing things.
  • You are curious and ask questions to find a deeper understanding.
  • You share your expertise and mentor others by sharing your knowledge and experience.

You strive for better results:

  • You are accountable, and take responsibility for what you say, what you do, and who you engage in achieving better results.
  • You're a solution finder, empowered to solve the challenges we face in healthcare.
  • You take ownership for growth and development and personal development, always seek feedback and opportunities to improve how we do things.

Only short-listed applicants will be contacted for this posting.

***Employees of VCH must apply via the Internal Application Process. Refer to the site for How to Apply instructions. Current VCH employees who apply to this posting using this external site will be considered as an external candidate. Seniority will not apply.***

Thank you for your interest in Vancouver Coastal Health.

Employer Information

Vancouver, BC, Canada
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