The Communications and Marketing Strategist develops, plans and coordinates communications and marketing strategies for the Department of Athletics & Recreation, with an emphasis on the interuniversity UBCO Heat sports teams and associated activities, inclusive of Canada West and USPORTS sports information requirements. These communications provide information to the public, alumni, prospective and current students and donors, faculty, and staff; enhance the image and reputation of the UBCO Heat and associated programs; and reflect the mandate and strategic goals of the Athletics Department. This position acts as the key editorial contact for UBCO Heat communication channels.
This position reports directly to the Director of Athletics & Recreation. The position is expected to work closely with UBCO Heat coaches and the Competitive Sport Club & Community Programs Coordinator. The Communications and Marketing Strategist works as part of the Athletics & Recreation team and interacts with UBCO Heat students, coaches, alumni and staff and regularly consults with University Relations and UBCO Recreation.
1. Provides communications and marketing strategy, as well as project management by:
- Develops an overarching communications and marketing strategy and plan for UBCO Heat programs, inclusive of building a solid fan base for and at UBCO games and events, and being responsible for the maintenance of the Go Heat website and all other Go Heat communication channels and associated content.
- Manages and coordinates the workflow of student staff and contract content providers and designers as necessary to satisfy Canada West and USPORTS information requirements and deadlines.
- Establishes and monitors the budget for all Marketing and Communications projects, inclusive of
- Evaluates impact of marketing and communications strategies and develops recommendations for improvement.
2. Develops and oversees written and video content by:
- Implements a comprehensive editorial policy across UBCO Heat events, websites and digital channels, that is consistent with UBC's overall strategic communications goals.
- Produces written and video content, as well as overseeing content production of student staff for media, websites, newsletters and all digital channels.
- Hires and trains student staff content providers and editing their work as required for style, substance, and organization; reorganizes text to create consistency in grammar, format, message, and voice.
- Works closely with coaches to develop and pitch and promote stories to media and for our communication channels, inclusive of hometown releases and feature stories, e-newsletters, announcing upcoming events, post-game reports, results and accomplishments.
3. Participates in other communication services by:
- Acts as liaison / coordinates interview requests between media, student-athletes, coaches or department personnel, as required.
- Collects and maintains statistics, awards, records, photos and archives for UBCO interuniversity sport teams.
- In collaboration with coaches, develop award nominations for provincial, conference, regional and national award applications.
- Participates on University, Canada West, and USPORTS committees, as appropriate.
- Maintains familiarity with major communications trends, issues, and industry best practices.
- Assists with department events, including Academic All-Canadian Reception, Athletic Scholarship Breakfast, Varsity Banquet, as required.
- Work on other marketing and communications projects for UBCO Recreation as required.
4. Other duties as required.
Consequence of Error/Judgement
This position must exercise tact and diplomacy when dealing with students, coaches, staff and faculty, public media and other university stakeholders. They must make decisions on how best to manage priorities given short timeframes, relative strategic importance of priorities and projects, and the impact of failing to meet deadlines. The consequence of error in this area could be very serious for the university as it concerns the public image and profile of the Department of Athletics and Recreation and the University on a provincial, national and international level.
This position reports directly to the Director of Athletics & Recreation.
This position may direct the work of internal and external service providers and student staff.
Undergraduate degree in a relevant discipline. Relevant disciplines include Recreation and Sports Business, English, Communications, Journalism, Marketing, or Publishing. Minimum five years of related experience, or the equivalent combination of education and experience.
Related experience includes demonstrated strength in sports writing or other editing work requiring knowledge of targeted written and oral presentation, spelling, grammar, and punctuation within the communications or marketing fields.
Demonstrated experience with communications/marketing consulting, writing, and publishing in high-volume production environment, with both print and web output.
Photography and video experience in particular an asset.
Professional experience in a post-secondary institution or similar environment an asset.
Demonstrated understanding of media relations/communications and usability best practices.
Advanced understanding of digital media and social media. Knowledge of HTML and HTML editing/conversion tools.
Familiarity with blogs, content-management systems, and wikis.
Experience with Adobe Acrobat and the Microsoft Office suite.
Familiarity with databases or other project management software.
Demonstrated effective oral and written communications, attention to detail, and time management skills.
Ability to communicate effectively with the media and public relations agencies.
Ability to communicate effectively in writing and video.
Ability to select the most effective communication media for a situation.
Ability to communicate in a clear, attentive, and respectful manner.
Ability to determine the nature and urgency of inquiries and issues, and triage appropriately.
Ability to effectively source and generate business opportunities.
Ability to develop, communicate and implement strategic business plans.
Ability to conduct needs analyses, plan, organize, manage, monitor, complete, and evaluate projects within allocated time and resources.