- Non Union
JOB PROFILEAAPS Salaried
- Marketing and Sales, Level A
Job TitleCommunications Coordinator
DEPARTMENTMarketing and Communications | Faculty of Land and Food Systems
- $6,621.58 CAD Monthly
Posting End DateApril 5, 2021
Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.
Job End Date
The Marketing and Communications team in the Faculty of Land and Food Systems (LFS) provides oversight on all internal and external communications. The team strengthens the reputation of the Faculty of Land and Food Systems by creating compelling content for University/Faculty websites, print materials and social media/digital communications, and through events and media relations. The team also provides advice and support to the Faculty's program areas through the implementation of best practices while conveying the Faculty's mandate, brand and visual identity.
Duties of the Communications Coordinator include writing and creating content to promote LFS achievements, maintaining social media channels, and curating and editing electronic publications for content & clarity. This position works in close collaboration with faculty and staff members from all Faculty of Land and Food Systems units to promote initiatives through appropriate channels.
Reports to the Director, Marketing and Communications and works in close collaboration with internal LFS faculty and staff as well as University groups, external vendors and community members.
- Promotes the Faculty of Land and Food Systems on campus and expands reach by assisting in the implementation of marketing strategies
- Plans and executes marketing campaigns across all marketing channels resulting in raised brand awareness
- Takes the lead in researching, writing, sourcing images and posting content to the Faculty of Land and Food Systems social media accounts, working with the Communications team to ensure content is integrated across all channels
- Maintains the editorial calendar for the Communications team to note upcoming events, University/Faculty campaigns, news stories and notable days related to land and food systems
- Supports Faculty-level and program-specific promotions by writing, proofreading, editing and producing e-newsletters, marketing materials, collateral and presentations
- Coordinates and curates internal communications to keep employees informed and engaged, including the daily e-news bulletin LFS Today, Feature Friday profile, and monthly Dean's Report
- Researches, arranges photos/videos and writes articles related to LFS students, faculty, staff or alumni to promote achievements and highlight stories that show advancement of our 5-year strategic plan priorities
- Ensures that messages are supportive of and consistent with UBC marketing and communication strategies, and liaises with University groups (e.g. social media meet-up) to stay current on marketing tools and campaigns
- Identifies potential media stories, plans and coordinates media interviews, as required
- Liaises with vendors (e.g. graphic designers, marketing suppliers and mailing houses), as required
- Provide back-up support for updating content on the Faculty website and intranet using the content management system
- Enforces Canadian Copyright guidelines with use of external multimedia
- Manages reports monitoring media coverage and social media engagement, and provides recommendation to Director, Marketing and Communications on trends, adjustment in tactics and promotion opportunities
- Performs other related duties as required.
Consequence of Error/Judgement
Works within defined guidelines and procedures but is expected to exercise initiative and judgment. Defers to the Director, Marketing and Communications when necessary. Errors in judgment and lack of tact could lead to inconvenience and embarrassment to the Faculty as the incumbent interacts with University faculty/staff, government officials, donors, community partners, and the general public. Errors made in materials sent from this office will directly reflect on the reputation and credibility of the Faculty and University. Errors in decision-making may have a serious negative affect on the Faculty and directly affect its ability to operate efficiently.
Reports to the Director, Marketing and Communications. Receives guidance from the Digital Communications Specialist.
Diploma in Marketing. Minimum of one year of related experience, or the equivalent combination of education and experience.
Education & Experience:
- Degree or diploma in a relevant field such as public relations, science, business or arts.
- Experience with digital communications and marketing platforms, including coordinating social media campaigns.
- Thrives in a fast-paced environment.
- Interest in promoting the work of Universities, Agri-Food and Sciences.
- Ability to prioritize and work effectively under pressure to meet deadlines.
- Ability to communicate effectively verbally and in writing, with demonstrated experience in writing for varied purposes and audiences.
- Ability to exercise tact and discretion and deal with a diversity of people in a calm, courteous, and effective manner.
- Ability to work effectively independently and in a team environment.
- Ability to maintain accuracy and attention to detail.
- Ability to effectively use MS Office at an advanced level (e.g., Outlook, MS Word, MS Excel) with knowledge of Photoshop and InDesign.