- Non Union
JOB PROFILEAAPS Salaried
- Information Services, Level C2
Job TitleAssociate Director of Reputation and Strategic Communications
DEPARTMENTMarketing and Communications | Dean's Office | Faculty of Applied Science
- $11,149.33 CAD Monthly
Posting End DateApril 5, 2021
Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.
Job End Date
The Associate Director of Reputation and Strategic Communications will evolve and transform all aspects of our communications to elevate and strengthen the reputation of the Faculty of Applied Science (APSC) at both the Vancouver and Okanagan campuses, within UBC, locally, nationally and globally. The Associate Director (AD) will develop and implement communications strategies and plans with a primary focus on research and reputation, employing story-telling skills that illuminate and demonstrate the Faculty's broad and meaningful impact and contributions, and push content to strategic partners, government, industry and community partners. The AD will have expertise in digital communications and marketing, they will work in partnership with the Director, Marketing and Communications to support the Faculty and our strategic priorities, partnering with cross-functional teams within the Dean's office and with our schools, departments and programs. This role is responsible for building, measuring and enhancing our research impact and reputation online and on other channels relevant to the disciplines within our Faculty, to increase visibility and engagement with the Faculty's target audiences.
This position reports to the Director, Marketing and Communications. The Associate Director will work as a member of the leadership team; will steward staff within their portfolio and increase the capacity of professional Marketing and Communications staff across the Faculty. Provide leadership to a community of practice in the areas of Marketing and Communications.
Works closely and collaboratively with the entire team, and will be responsible for developing effective relationships with colleagues, partners and stakeholders
- both internal and external to UBC-to create integrated, collaborative and strategic communications and marketing projects and stories. This position also liaises with consultants and external suppliers, the media and the community in general.
- Provide leadership and transform the way the Faculty leverages its content in a way that reflects APSC values, strategic priorities and purpose and share with targeted external audiences
- Develops and advances the brand and reputation of the organization
- the development of strategic digital communications policies, procedures, initiatives and services for the Faculty.
- Provides leadership to the strategic communications team including hiring, onboarding, managing employees. In consultation with APSC HR.
- Responsible for creating a community of practice for strategic communications with all the Department and School personnel and key stakeholders.
- Leads and executes all aspects of external communications strategy in storytelling, channel strategy and optimization, digital marketing, audience engagement, creative production, brand voice, digital analytics and insights, and meaningful campaign measurement
- Establishes and oversees KPIs in engagement metrics (growth, sentiment, engagement, feedback, rankings, conversions, etc) for communications platforms including (but not limited to) website, intranet, social media, newsletters, feeds and other forms of communications reach and content creation
- Identify opportunities and develop strategies and tactics to improve our international rankings
- Providing comprehensive communications advice, assessments, recommendations and workshops to create a communications community of practice within our Faculty
- Assessing and advising schools, departments and programs in developing and implementing communications plans
- Advising and supporting issues management to mitigate reputational risk and impact.
- Monitoring, measuring and reporting effectiveness of communication strategies against project and program objectives, and modifying to improve outcomes as needed.
- Writing key messages, press releases, blog posts, op-eds and stories; and other communications collateral.
- Develop and manage project plans and schedules to enable us to hit key milestones with APSC communications and engagement priorities
- Drive communications content initiatives across multiple platforms and formats to engage diverse stakeholders, ultimately leading to elevating APSC's reputation and sharing its impact.
- Provide leadership to and help develop communications staff to continually strive to better engage communities to advance awareness campaigns, develop innovative approaches to digital engagement and create content that reflects the Faculty's strategic priorities.
- Develops annual communications and marketing plan in support of organization-wide initiatives that support the Faculty's mandates, strategic plan
- Develops aligned strategic communications, messaging and content across various audiences, including government, funders, industry and community partners, and across multiple channels and multiple asset types, including content and messaging for websites, annual reports, brochures, news bulletins, press releases, and other communications assets
- Ensures that team members understand the departments/organizations priorities and goals and how their roles link to these priorities and goals.
- Provides leadership, direction and supervision in the development and execution of communications plans and initiatives in support of the Faculty's priorities and initiatives.
- Effectively manages budgets and processes to successfully execute initiatives in a timely manner.
- Develops and oversees the design and implementation of complex and specialized communications initiatives.
- Proactively identifies emerging opportunities on a regular basis, and recommends appropriate communications approaches
- Performs other related duties as required
Errors in judgment, discretion, tact and diplomacy can lead to severe consequences including loss of revenue and funding, and can negate the organization's ability to obtain its overarching strategic goals. Overall performance affects the public image and profile of the institution on the local, national and international level. Errors of commission and omission and poor advice could have grave consequences for all stakeholders including faculty, staff, students and alumni and the university at large.
Works with considerable latitude within a broad policy framework. Work is reviewed in terms of effectiveness of development and implementation of communication plans and projects.
Manages a staff team of professional staff. Manages contracts and external service providers. Provides coverage for Director in their absence.
Undergraduate degree in a relevant discipline. Minimum seven years of related experience, or communication services, or the equivalent combination of education and experience.
- Preference for: Bachelor's degree in marketing, communications, public relations, journalism or similar post-secondary degree. Demonstrated experience in communications and marketing management including but not limited to strategy creation and execution, content creation for digital platforms, annual reports and publications, and press releases
- Demonstrated leadership abilities and sound judgment
- Superior communications strategy development, management and execution skills in digital strategy, web strategy, digital campaigns, marketing campaigns, and other media formats
- Excellent knowledge of current online marketing concepts, promotional strategies and best practice.
- Ability to bring people and teams together, with a focus on working across a variety of groups, building strong relationships and collaborate effectively to help teams focus on outcomes
- An exceptional storyteller, able to take large volumes of data and messages and condense to the core key messages, bring forward ideas, and recommendations and can present these in a tailored manner to a variety of different stakeholder groups
- Strong track record as a high performer, with a flexible and adaptable outlook.
- Self-starter who does not need to be micromanaged, but will manage the portfolio expertly.
- Excellent interpersonal skills and proven ability to work with all levels of management, faculty, staff, students and contractors
- Excellent command of the English language demonstrated through verbal communications skills, writing, editing, and proof-reading skills
- Strong project management skills with the ability to manage multiple projects simultaneously
- Exceptional attention to detail and organizational skills
- Ability to deal effectively with rapid changes, possess a proactive positive attitude, and flexibility working in a fast-paced environment
- Proven ability to develop and execute on complex communications strategies addressing multiple audience segments