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  • Non Union

Job Category

  • AAPS


AAPS Salaried
  • Information Services, Level B

Job Title

Communications and Engagement Strategist


Wellbeing Initiative | VP Students

Compensation Range

  • $8,341.58 CAD Monthly

Posting End Date

April 6, 2021

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

Job Description Summary

The Communications and Engagement Strategist works with the UBC Wellbeing Office, Vice-President Students and Human Resources portfolios, partner faculties, and communications units across both campuses to develop and implement communication and engagement strategies that support UBC Wellbeing goals and objectives.

Working closely with these units, the Strategist leads the development of annual and long-term communication and engagement plans that support the Wellbeing Strategic Framework. The Communications and Engagement Strategist is also responsible for managing implementation of the unit's communications and engagement plan.

The Strategist participates in the development of an integrated and coordinated approach to wellbeing communication and engagement with current students and stakeholders. The Strategist also contributes to the development of communications best practices, and ensures all communications activities and materials comply with UBC brand standards. The selection of appropriate channels to effectively deliver key messages and meet the needs of primary target audiences is a key responsibility of this position.

The Strategist leads communication development and execution of key institution-wide health promotion campaigns such as Thrive (mental health literacy), Move UBC (physical literacy), the Food Security Initiative, as well as other campaigns and initiatives that support wellbeing priority areas.

The ideal candidate is someone who is interested in continually learning and supporting projects holistically with a system-wide, embedded lens. This position supports a small team that is responsible for advancing intersecting priorities, requiring an ability to work collaboratively and strategically to advance processes and plans.

Organizational Status

The Communications and Engagement Strategist is a member of the UBC Wellbeing Office and the UBC Wellbeing Strategic Support Team. The position reports to the Director of the UBC Wellbeing Office. The position works closely with student, employee, and community-focused communications teams, and in consultation with the Faculties and other communications units across campus. The Strategist may supervise staff involved in communications projects, including Work Learn students. This position may also work closely with service providers on- and off-campus.

Work Performed

Communications Plan Development and Measurement

  • In consultation with key partners on both campuses (e.g. HR, VPS, AVPS, USI, C&CP) develops a comprehensive communications and engagement plan for approval by the UBC Wellbeing Executive Leadership Team that reflects UBC Wellbeing goals and objectives and covers key message development, asset creation, as well as strategies and tactics for supporting and engaging campus partners.
  • Provides strategic and tactical communications support for UBC Wellbeing leadership, UBC Wellbeing Office, Wellbeing Strategic Support Team, and affiliated units and committees.
  • Plans and creates digital, social and print content that raises awareness and supports integration of wellbeing into operations across the university.
  • Coordinates implementation of communications plans; executes strategies and tactics, including managing social media channels.
  • Assesses the effectiveness of established communications plans and makes recommendations for future.

Communications & Engagement Support and Integration

  • Builds relationships with communicators across campus to integrate wellbeing content into existing communications channels and/or provide content and resources for the UBC Wellbeing website.
  • Provides additional support to key partners in the development and implementation of communication and engagement assets and strategies.
  • Works collaboratively with partners within the faculties and units to identify strategic communication approaches to advance wellbeing priorities in an integrated and tailored fashion.

Project Coordination and Management

  • Develops, manages, and executes key health promotion campaigns (Thrive, Move UBC, etc) to ensure they meet established communication goals and objectives.
  • Responsible for post-campaign and annual reporting to UBC Wellbeing Leadership and broader community.
  • Manages communications and engagement projects, determines project timelines and budgets, and develops contingency plans to keep projects on track.
  • Coordinates workflow between members of the project teams, including content contributors, user experience specialists, and external consultants.
  • Communicates with business owners with respect to project status and negotiates any necessary changes to timelines or deliverables.
  • Actively seeks out partnerships and develops relationships with other campus units and student groups in order to identify and leverage opportunities and collaboration.
  • Ensures that messages are delivered in a coordinated fashion across appropriate communications channels.

Digital Communications Projects

  • Works with web developers on ongoing maintenance and improvements for UBC Wellbeing website.
  • Researches and writes content for UBC Wellbeing website and its partner websites.
  • Selects and produces website elements including graphics, photos, and video, with the support of external providers.
  • Develops and maintains web content style guides, standards and templates.
  • Plans messaging and coordinates social media postings including recruiting and training contributors to facilitate interaction.
  • Schedules and prepares content for UBC digital signage.
  • Solicits, compiles and edits content for blogs and e-newsletters.
  • Coordinates and prepares content for targeted email communication campaigns.
  • Supports content development and website maintenance for the Canadian Network for Health Promoting Campuses, Canadian Campus Wellbeing Survey, and International Network for Health Promoting campuses.

Non-digital Communications & Engagement Projects

  • Coordinates non-digital communications projects such as the design and purchase of promo items, the production and distribution of banners and posters, and the creation of resource materials to support in-person communications activities.
  • Compiles story ideas for internal and external media channels.
  • Maintains listings / submissions in campus resources and third-party directories.


  • Maintains familiarity with major communications trends, issues, and technologies.
  • Functions as a communications resource for the UBC Wellbeing Advisory and its members, sharing expertise and developing intuitive and easy to use materials.
  • Performs other related duties as required.

Makes independent decisions and recommendations in areas of prioritizing, planning, and executing communications plans. Exercises judgment and tact in dealing with staff, faculty members, students, and alumni both across the university and externally.

Consequence of Error/Judgement

This position represents the University as well as the Vice-President, Students portfolio.

Incorrect decisions or judgment will directly affect UBC's reputation with students, faculty, staff, and the broader community. Incorrect decisions will affect the University's ability to effectively communicate with its audiences, with a direct negative impact on the student experience.

Makes independent decisions and recommendations in areas of prioritizing, planning, and executing communications plans. Exercises judgment and tact in dealing with staff, faculty members, students, and alumni both across the university and externally.

Supervision Received

Works independently under general guidance from the Director, UBC Wellbeing Office. Works in close cooperation with the Directors and colleagues in HR, Communications & Marketing, Internal Communications, Student Wellbeing Promotion, and Student Communications Services keeping the Director informed.

Supervision Given

Supervises staff involved in specific communications projects as needed.

Minimum Qualifications

Undergraduate degree in a relevant discipline. Minimum five years of related experience, or the equivalent combination of education and experience.

Preferred Qualifications

  • Higher education degree or diploma in a relevant discipline (English, communications, journalism, marketing, or publishing) will also be considered.
  • Proven experience in strategic communications planning and project coordination.
  • Ability to plan and implement a broad range of digital and non-digital communications projects.
  • Adept in researching, selecting, testing and measuring traditional and innovative communications channels.
  • Demonstrated understanding of web design and usability best practices.
  • Demonstrated experience in web content development including writing for the web, search engine optimization and digital asset integration. Experience with content management systems an asset.
  • Experience using established and emerging social media channels for communication and audience engagement.
  • Effective oral and written communication and interpersonal, presentation, and public relations skills. Demonstrated leadership and motivational skills.
  • Background in English, technical writing, or other editing experience with English usage, spelling, grammar, and punctuation.
  • Proficiency with using Adobe Creative Suite (primarily InDesign and Photoshop).
  • Proficiency with Microsoft Office suite.
  • Demonstrated ability to function as a member of a team. Ability to exercise diplomacy, tact and discretion when working with confidential and/or sensitive information and in dealing with various levels of administration and external agencies.
  • Demonstrated ability to work in a project based environment and handle multiple and concurrent priorities.
  • Capacity for creativity and innovation; ability to exercise initiative, resourcefulness and judgment.
  • Ability to effectively write for a variety of audiences, including faculty, staff, students, and senior leadership.
  • Ability to work independently. Ability to assess own performance and regularly report on project status.

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