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  • 7+ years of experience in a high-tech B2B demand generation or field marketing role.
  • Experience in marketing planning, field marketing, email marketing, content marketing, social media, search engine optimization and marketing, website content development and management, event management and account-based marketing
  • Bachelor's degree in Marketing or Business or comparable education/experience.
  • Experience managing integrated marketing campaigns using tactics that include live events, webinars, digital advertising and social networking.
  • Experience working closely with sales and account teams to develop collaborative marketing plans.
  • Amazon is seeking a talented, self-directed marketing expert to drive awareness, customer adoption and demand generation for Amazon Web Services' (AWS) key services and business development initiatives. This is a unique opportunity to play a key role in an exciting, fast growing business.

The Senior Field Marketing Manager, Canada is an integral part of the Americas Field Marketing team who is responsible for delivering programs and will interface directly with the Worldwide Specialist organization.

  • Develop and execute field marketing programs and activities that help to drive awareness, education, customer adoption and pipeline acceleration.
  • Apply integrated marketing campaign best practices and identify opportunities to improve the customer experience across multiple channels and tactics.
  • Inform regional planning process to Canadian target customers and priorities are top-of-mind in all regional marketing activities.
  • Leverage global marketing resources to meet sales requirements and find ways to invent and simplify to address sales needs without large budgets.
  • Define targeting and customer segmentation for campaign efforts across a variety of channels and initiatives.
  • Act as marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings and planning sessions.
  • Inform regional demand generation planning process with the WWSO priorities to ensure greatest possible success of programs. Ensure target customers & priorities are top of mind in all regional marketing activities.
  • Earn trust and maintain strong relationships with Field Marketing, WWSO, Pre-sales, Demand Generation and Solution Architects teams to support their goals, working in conjunction with other marketing leaders and with peers, increasing engagement with marketing and drive program support.
  • Develop a deep understanding of the business and build the right marketing plans and programs in support of business and sales stakeholder objectives.
  • Deliver clear, consistent, and frequent communication with field marketing stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for campaigns.
  • Provide detailed campaign updates via regular and ad hoc business reviews which highlight key metrics and KPIs reflecting performance.
  • As a member of AWS, you are joining a team that invests in your success by providing comprehensive learning and mentorship programs.We offer a flexible work environment to help you balance your work and personal life, while still remaining customer obsessed.
  • Track record of developing and managing multiple marketing programs simultaneously.
  • Excellent oral and written communication skills with an innate attention to detail.
  • Experience working in a fast-paced and highly cross-functional organization.
  • Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth.
  • A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results.
  • Ability to manage time and juggle multiple priorities to execute high quality deliverables.
  • Proven knowledge of industry tools for marketing and sales preferred.
  • Proven experience finding creative ways to do more with less, and a track record of staying on budget.
  • Highly organized, data-driven and detail-oriented.
  • Excellent project management skills.
  • Interesting in building programs and processes.
  • Not afraid to try new things
  • driven to constantly improve results.
  • Thrives in a fast-paced environment with the ability to pivot and problem-solve.
  • A strong team player
  • comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders
  • Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have ten employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and we host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon's culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. Amazon is committed to providing accommodations at all stages through recruitment and employment in accordance with applicable human rights and accommodation legislation. If contacted for an employment opportunity, advise Human Resources if you require accommodation, including in order to apply for a position.

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