Job Summary

Identify opportunities for profitable growth within designated channels and customers

  • including Convenience Retail, Foodservice, On-Premise, and Wholesale/Distributor customers.

Oversee development and successful selling of customer plans for appropriate channels

Build enduring relationships with senior management of applicable customers

Provides strategic direction and leadership to a team of Regional Managers & Account Executives responsible for the Minute Maid Warehouse and DSD delivered volume, gross profit, and execution with their respective channels/customers.

Team will lead prospecting and development of new accounts

Build distributor ?route to market? capabilities to reach all small format locations

Key Responsibilities


Develop and execute the tactical plans to meet defined goals, including negotiation of our annual agreement, our price/package plans and all promotional plans

Coordinate execution requirements with all appropriate Coca-Cola system constituents to ensure customer plans meet overall business objectives and strategies

Ensure right equipment is budgeted for, available, and placed with applicable customers

Ensure comprehensive vertical and horizontal call coverage within the customers' organizational structure

Lead and steward top to top calls with designated customers

Lead in the development of all execution targets and use of appropriate tracking and performance measuring tools

Responsible for leading the annual planning process for designated customers


Provide overall leadership on the designated channel and customer responsibility

Coach, mentor and develop the sales team to ensure their professional development and to ensure that the organization's need for future leaders is consistently met

Demonstrate to the customer's senior executives the leadership and stewardship of our business relations and performance

Job Requirements/Qualifications

5+ years in consumer goods industry

5+ years in sales/marketing or major account management

3+ years managing professional sales people

Experience working with market research data, including Nielsen

Experience in Small Format/Retail and/or working with 3rd party distributors an asset

Experience developing price and package plans

Proficiency with Microsoft Office, i.e. PowerPoint, Word, Excel and Access

Educational Requirements

Bachelor's Degree

Coca-Cola Ltd. is committed to creating a diverse and inclusive workforce. We have a number of programs and policies in place to support this goal. For individuals with disabilities, accommodations are available upon request. Should you require an accommodation, please contact our HR team by calling 1-877-677-6774.


Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors

  • curious, empowered, inclusive and agile

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Employer Information

Toronto, ON, Canada
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