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This is a 12 month temporary/contract role

Responsibilities

Consumer-facing marketing: Along with the Brand Marketing director, drives the global marketing plans and execution across channels and regions for the Skate franchise

Create seamless player journeys: Develops and executes global marketing plans, ensuring cohesion across territories in partnership with Regional Brand Marketing Managers; tracks beat readiness

Inspire a cross-functional team of marketers: Drive an unassailable sense of shared purpose across functional teams and equip, empower and enable a solution-oriented mindset

Connects marketing with product and business deliverables: Tracks and interprets campaign performance data and translates into actions

Agency management: Helps manage supporting marketing agencies (where applicable)

Deliverables

Marketing Roadmap: Along with the Brand Marketing Director, accountable for creation of global omni-channel marketing plan inclusive of multiple channels

  • both owned and partner
  • and aligned to business objectives and strategies.

Signature Initiatives: Develops breakthrough global marketing programs applicable to all channels and markets

Establish the KPI Scorecard for the campaign: Work with Insights & Analytics, Global Publishing and Channel Marketing teams to quantify and qualify success metrics

Beat readiness Scorecard : Risk and opportunity assessment on flawless execution of key beats

Core Competencies

Collaboration : Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.

Adaptability: Embrace change and help others adjust. Modify approach according to context; Actively seek to become comfortable in new environment or role.

Dependability : Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.

Results Focus & Initiative : Focuses on results and desired outcomes and how best to achieve them. Gets the job done.

Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.

Requirements

5 or more years' experience in creating, executing, and measuring live service Marketing campaigns with a strong preference to candidates that have worked in videogames or entertainment.

Ability to drive and execute marketing excellence to optimize product performance

Commercial / Business acumen & understanding

  • global and local

Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instils a high degree of confidence with partners

Strong understanding of all areas of marketing to manage integrated omni-channel consumer-facing campaigns

Ability to execute effectively across a variety of brands and products

Adept at managing up and in partnership with a complex matrix of partners across regions.

Ability to take direction, be solution driven and manage priorities with self-sufficiency with remote team

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