Consumer-facing marketing: Along with the Brand Marketing director, drives the global marketing plans and execution across channels and regions for the Skate franchise
Create seamless player journeys: Develops and executes global marketing plans, ensuring cohesion across territories in partnership with Regional Brand Marketing Managers; tracks beat readiness
Inspire a cross-functional team of marketers: Drive an unassailable sense of shared purpose across functional teams and equip, empower and enable a solution-oriented mindset
Connects marketing with product and business deliverables: Tracks and interprets campaign performance data and translates into actions
Agency management: Helps manage supporting marketing agencies (where applicable)
Marketing Roadmap: Along with the Brand Marketing Director, accountable for creation of global omni-channel marketing plan inclusive of multiple channels
- both owned and partner
- and aligned to business objectives and strategies.
Signature Initiatives: Develops breakthrough global marketing programs applicable to all channels and markets
Establish the KPI Scorecard for the campaign: Work with Insights & Analytics, Global Publishing and Channel Marketing teams to quantify and qualify success metrics
Beat readiness Scorecard : Risk and opportunity assessment on flawless execution of key beats
Collaboration : Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.
Adaptability: Embrace change and help others adjust. Modify approach according to context; Actively seek to become comfortable in new environment or role.
Dependability : Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
Results Focus & Initiative : Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.
5 or more years' experience in creating, executing, and measuring live service Marketing campaigns with a strong preference to candidates that have worked in videogames or entertainment.
Ability to drive and execute marketing excellence to optimize product performance
Commercial / Business acumen & understanding
- global and local
Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instils a high degree of confidence with partners
Strong understanding of all areas of marketing to manage integrated omni-channel consumer-facing campaigns
Ability to execute effectively across a variety of brands and products
Adept at managing up and in partnership with a complex matrix of partners across regions.
Ability to take direction, be solution driven and manage priorities with self-sufficiency with remote team