Requisition ID: 99044
Join the Global Community of Scotiabankers to help customers become better off.
The Manager, Digital Acquisition is responsible for contributing to the Digital Factory's Digital Marketing team success by leveraging multiple digital channels and buying platform capabilities. The incumbent will be responsible for the development and execution of holistic paid media programs, including affiliates, search, social, and programmatic display to drive unit sales, revenue and growth.
1. Be the Paid Media Acquisition Champion
o Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
o Tie paid acquisition efforts into overall holistic omni-channel strategy
o Stay up to date with digital advertising industry, best practices and capabilities
o Make recommendations on new ideas and testing opportunities
o Identify trends, training and coaching opportunities for the team to improve their digital buying skills
2. Campaign Management
o Lead the development of Paid Media Acquisition strategy across all digital channels (Affiliates, Search, Social and programmatic display) to drive unit sales
o Contribute to overall squad efforts to achieve forecasted sales and revenue goals
o Execute paid media strategy in platform, track budgets and optimize for performance
o Manage ad copy creation and ad approvals across all channels
o Partner with SEO specialist, customer journey managers, content specialists and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance
o Work with business line partners and squad team members to achieve business objectives
o Partner with Analytics team to develop dashboard and verify data
- Minimum 2-3 years of paid marketing with strategic and in platform expertise
- Proven demonstration of paid media strategy development, campaign execution and optimization
- Strong communication skills
- Thorough knowledge of Microsoft office, specifically Microsoft Excel
- Strong understanding of how acquisition media efforts integrate into overall holistic campaign strategy
- Hands On, In-Platform buying platform experience such as Facebook, LinkedIn, DV360, Ad Words/Google Ads, Adobe Ad Cloud
- Has experience working with affiliates partners and managing affiliate programs
- Proven demonstration of partner, client and budget management
Location(s): Canada : Ontario : Toronto
As Canada's International Bank, we are a diverse and global team. We speak more than 100 languages with backgrounds from more than 120 countries. Our employees are committed to a superior customer experience and use the Bank's six guiding sales practice principles to ensure they act with honesty and integrity.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.