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General information

Agency: Media Experts

Job Function: Social

Location: Toronto, Canada

Job Ref#: 2775

Description & Requirements

Position Summary

Job Responsibilities

  • Plan, develop, implement, optimize & report on best-in-class paid social media campaigns.
  • Perform daily campaign & budget management including creative & promotional calendars.
  • Use research tools (Netbase, Klear, Affinio, etc.) to help develop profiles of target audiences with view into their social/online behaviors, media consumption, etc.
  • Work with agency teams and clients to ensure their needs are being met, their goals are being achieved, and their campaigns are meeting & exceeding performance expectations.
  • Operate as a key point of contact for clients and agency planning teams as required.
  • Follow internal processes and ensure consistency of execution, performance, ad specs, campaign objectives & KPIs.
  • Perform quality control of key team outputs including strategic campaign and budget recommendations, budget forecasts, performance reports, etc.
  • Maintain detailed files of all pertinent records (media plans, performance reports, creative, contracts, reports, etc.) relevant to clients' business with SOCIETY.
  • Pull data for reports, analyze, prepare & present actionable insights and recommendations.
  • Keep abreast of industry news, help develop POVs and participate in knowledge sharing sessions to strengthen the agency's overall social media knowledge and capabilities.
  • Support Senior Specialists with ongoing client and junior staff management/training.

Desired Skills & Experience

  • Bachelor's degree with preference for Media and/or Marketing specialization.
  • 1-2 years of paid social media experience, preferably with other agencies.
  • Experience launching and managing paid social campaigns in Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat or any paid social management platforms.
  • Excellent working knowledge of the Microsoft Office Suite of programs.
  • Analytical skills with the ability to draw conclusions based on data.
  • Outstanding communication skills.
  • Fluent written and spoken French required for the Montreal office.
  • French interview and test required for consideration.
  • Knowledge and experience of ad targeting and tagging methodologies is an asset.
  • Ability to investigate, analyze and solve problems and clearly communicate results.
  • Ability to multi-task, process-oriented, excellent time management & organizational skills, attention to detail.
  • Ability to work collaboratively as part of a cross-functional team.

About Us

The best way to get someone's attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 39 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery; we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working media strategies that drive brand engagement and deliver outstanding business results.

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