Digital Marketing Strategist (Winnipeg / Toronto)
Toronto, ON, Canada Winnipeg, MB, Canada Req #247
Wednesday, May 5, 2021
As a member of the Digital Marketing team, you will be accountable for driving growth across digital paid media channels. You're an experienced digital marketer who specializes in performance marketing planning and implementation for ecommerce. You're drawn to marketing that's rooted in data, measurement and analytics & you utilize these assets to drive growth across digital marketing channels. As a seasoned app and web performance marketing expert, you will be hands-on in the planning, development, and execution of all digital performance channels. You will be expected to deliver against aggressive business goals while managing investment for maximum efficiency and effectiveness. You are agile, results-driven, detail oriented and understand a full funnel approach to driving customer behavior in a digital first landscape.
Reporting to the Senior Digital Marketing Manager, you must be able to operate on both a strategic and tactical level, covering all aspects of digital media buying including research, campaign management, optimization, creative testing and analytics.
Accountability & Responsibility:
Working closely with the Senior Digital Marketing Manager, you will be accountable for defining our performance marketing strategy & delivering initiatives that line into our overall business objectives
Accountable for media planning across all digital channels (Search, Paid Social, Affiliate & Display)
Develop comprehensive quarterly digital performance marketing plans that drive both new user acquisition & growth for SkipTheDishes
Have an acute awareness of competitor activity in the digital space
Collaborate with the Digital Marketing team to build out and communicate out the digital marketing calendar
Work cross functionally with Marketing Strategy, Finance, and Strategic development teams to forecast the impact of digital programs on main business KPIs
Provide initiative and perspective for adoption of new innovative ideas to drive growth in the digital space
Stay up-to-date with industry trends, tools and best practices to ensure SKIP is always pushing the limits on high performance digital marketing creative & ROI
Accountable for maximizing budget efficiency
Clearly communicate program results as they line into business KPIs (dashboards & ?one-pagers)
Drive experimentation & A/B testing initiatives cross-channels
Influence attribution and measurement systems
Partner closely with cross-functional teams such as Analytics, Product, Marketing Strategy & Creative to drive standard methodologies, identify testing opportunities, and develop playbooks for on-going initiatives
Communicate effectively and facilitate strong working relationships with vendor partners, owning the relationship with external channel reps, utilizing each to its fullest potential for different customer segments.
Support executing digital programs in platform (Facebook, Snapchat, Instagram, etc,) if required
Qualifications and Experience:
5+ years of digital marketing experience with performance marketing focus
Experience working in app & mobile marketing for ecommerce
Strategic, creative & data driven marketing with a proven ability to solve undefined problems and think outside the box to deliver on strategic outcomes
Practical experience executing campaigns and analyzing results across paid social, Google Ads, display & video marketing
Proven experience building and delivering digital marketing plans on time & budget
Up to date on the latest trends and able to translate that into performance marketing content
Proven experience with analytical tools & CRM systems
Positive ?can do' attitude with a history of anticipating problems and proactively finding solutions
Outstanding time and project management skills
Exceptional attention to detail
High degree of initiative, self motivated and energetic individual
Ability to work in a fast-paced, ever-changing environment
The candidate we are looking for:
Is a marketing A player with a real passion for delivering performance and a clear customer focus
Takes a proactive approach to executing job responsibilities, prioritizing urgent and important work
Is driven to take on new opportunities and challenges, with an appetite to learn, and the self-motivation to continue to develop and grow oneself and others
Is skilled at building strong working relationships with both internal and external stakeholders including cross functional teams, agencies and venders.
Has strong understanding of digital channels and platforms and how they fit into media mix
Has strong analytical skills with the ability to interpret data and make actionable recommendations to the business
Considered a ?culture creator?. You live and breathe organizational values and are passionate about creating a positive, energetic, inclusive culture
What's It's Like To Work At Skip:
Picture this: you, dressed in your favourite casual attire, amongst a team of friendly and passionate colleagues. You feel pride knowing your input and uniqueness are not only embraced but make an impact on a major Canadian company and its satisfied customers. As the company grows, so do you
- you meet and surpass new challenges every day.
That's just a small taste of what it's like to work at one of Canada's leading tech companies. If you're hungry for opportunity, growth, and something meaningful in a dynamic, yet casual environment, we'd love to hear from you.
Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory.