This job offer is closed.

Position Overview

This opportunity is currently available for internal applicants only as THERE IS A STRONG INTERNAL CANDIDATE FOR THIS POSITION.

The Campus Mental Health Strategy, the Taylor Institute for Teaching and Learning and the Office of Advancement are currently seeking a Full-time Limited Term Communications Specialist for approximately 1 year.

This position reports to the Manager of Communication Services, Institutional Communications but its day-to-day work is governed by the portfolios of Campus Mental Health Strategy (CMHS) and Teaching & Learning (T&L). This position is co-funded equally between clients (CMHS and T&L) and the assignment is to provide strategic and day-to-day communications support to both portfolios (and none others) while developing synergies between both portfolios. Strong internal candidate is approved.

Day-to-day job requirements will focus on key message development, event management and logistics, website management, social media, and other aspects of leveraging a reputation/project/strategy internally amonst faculty, staff and teaching departmenrts and externally with donors, government, alumni and other stakeholders.

This is a fast-pace role supporting senior leaders within the University of Calgary with complex and multiple priorities at once, often responding to urgent client needs on a daily basis. There may be ocassional evening and weekend work when workloads are high.

The position will work directly with the leadership of CMHS and T&L, including communicators at the Taylor Institute as well as working with priority stakeholders to both portfolios. The communication priorities will be driven by the needs of both portfolios though the work supporting both portfolios will be supervised by Institutional Communications, and in this way, also building links with Advancement Communications.

The successful candidate will have a strong understanding of the University of Calgary and both CMHS and T&L portfolios, priorities and objectives. The successful candidate will also understand the University of Calgary's software systems, approval chains and tools to manage communication needs with a minimal learning curve. An understanding of LiveWhale, Marketo and Drupal is a must.

The successful candiate will be a strong team player, prioritizing the success of the team over the success of the individual. The successful candidate will be strategic, able to suggest and predict solutions for client communications while also willing to work tactfully to ensure one-off and project work are completed in a timely manner.

Position Description

Summary of Key Responsibilities (job functions include but are not limited to):


  • Minor, immediate/urgent website updates for clients
  • Ongoing website management to leverage clients' communication priorities


  • Create communication plans to leverage individual intiatiatives within the larger portfolio objectives held by CMHS & T&L
  • Ensure alignment with other internal teams to promote the CMHS and T&L priorities; drive synergies, establish partnerships/collaboration and look for ways to develop win/win communication plans and tactics
  • Oversee digital content production for internal clients and work collaboratively across other internal teams who require your expertise
  • Initiate new ideas for digital communication, market them internally to get buy-in, collaborate across teams as needed, oversee implementation and measurement
  • Work with an understanding of design principles and UCalgary brand guidelines
  • Build and maintain client websites, e-marketing campaigns, digital promotions
  • Help build and maintain eMarketing campaigns using tools like Marketo
  • SEO enhancements to UCalgary webpages on behalf of clients


  • Understand trends around mental health and education funding; listen to government, alumni and other important stakeholders to know what is being said about metrics that the UCaglary is measured against and which impact the two portfolios
  • Developing messaging for internal and external audiences that will gain traction with priority audiences using evaluation/metrics as data-based information that amplifies content
  • Data analysis/user anaylsis/google analytics on client websites on a monthly and story basis, including evaluation against other content and determining trends and providing recommendations for continuious improvement
  • Working with team and clients to ensure metrics are understood, informative and relevant


  • Marketo/LiveWhale content creation and approval for internal events
  • Constantly edit and streamline databases for Marketo, working with clients to ensure lists are current
  • Ensure event pages sync with client website pages, in some cases building new content pages
  • Manage all other digital event communication needs
  • Write event briefs and shephard through approvals
  • Manage event speaking notes/ invite lists and online logistics
  • Work with the Events Team to ensure events meet UCalgary branding guidelines


  • Able to write for web and for print and a general understanding of the different techniques applied to the different writing mediums
  • Liaison with internal clients, providing counsel and written support as needed
  • Speechwriting
  • Event brief writing
  • UToday story writing
  • Attention to detail, experience in proofing and editing
  • Using principles of strategic communication and public relations, plan and execute communication campaigns that leverage a client's objectives
  • Understand and use the different techniques related to writing for web v writing for print
  • Create video stories for internal clients; including writing scripts, creating storyboards, training participants, shooting video and editing it


  • Able to develop awareness to issues that are sensitive and suggest ways to address issues diplomatically, respectfully and with a business mind.
  • Work with peers to set goals and key messages for client projects
  • Successfully deploy project management skills
  • Attention to detail, experience in proofing and editing
  • Write content for internal and external facing projects
  • Able to write for web and for print and a general understanding of the different techniques applied to the different writing mediums
  • Liaison with internal clients, providing counsel and written support as needed
  • Strong writing writing for web, writing for newsletter and writing interal briefs


  • Technical challenges
  • General support for the Advancement Communications team
  • Interested in learning new technologies
  • As duties require, be willing to support; whatever it takes (within reason)

Qualifications / Requirements:

  • An Undergraduate degree in communications, education or psychology (preferrable a dual degree in two out of the three subject areas)
  • 6
  • 9 years of experience in web management and social media, writing for web, public relations strategy/counsel, managing content architecture for websites and other digital communication is required, including crafting this content individually
  • Experience as a writer for both web and print is required
  • Experience in Marketo in building invitations, e-newsletters, and e-mail communications is required
  • Experience in Drupal building webpages, webforms and troubleshooting is required
  • Experience with design tools, such as Adobe Illustrator, InDesign, Photoshop and Cava is required
  • Experience in livewhale is preferred
  • Strength in writing for web
  • Knowledge of CMS systems; Drupal, Squarespace and others is required
  • Ability to use google analytics and develop and maintain measurement tools is required
  • A strong writer for both web and print
  • Understanding of UCaglary systems and tools
  • Experience in client services is required
  • Understanding of the principles of public relations/marketing and able to counsel clients on how to best leverage a program/service/idea/strategy and so on
  • Able to write articles for newsletter
  • Able to create a communications plan
  • Able to create key messaging
  • Able to use Workfront to create visual tools for leveraging portfolios
  • Experience and enjoyment working in team settings
  • Strong interpersonal skills
  • Dedication to continue growing through course-based and on the job training opportunities
  • Willingness to experiment with new ideas and tools

Application Deadline: May 12, 2021

We would like to thank all applicants in advance for submitting their resumes. Please note, only those candidates chosen to continue on through the selection process will be contacted.

Additional Information

This position is part of the AUPE bargaining unit, and falls under the Specialist/Advisor Job Family, Phase II.

To find out more about management and staff opportunities at the University of Calgary and all we have to offer, view our Management and Staff Careers website.

About the University of Calgary

  • a living, growing and youthful institution that embraces change and opportunity with a can-do attitude. Located in the nation's most enterprising city, the university is making tremendous progress on its Eyes High journey to be recognized as one of Canada's top five research universities, grounded in innovative learning and teaching and fully integrated with the community it both serves and leads. The University of Calgary inspires and supports discovery, creativity and innovation across all disciplines. For more information, visit

The University of Calgary has launched an institution-wide Indigenous Strategy in line with the foundational goals of Eyes High, committing to creating a rich, vibrant, and culturally competent campus that welcomes and supports Indigenous Peoples, encourages Indigenous community partnerships, is inclusive of Indigenous perspectives in all that we do.

The University of Calgary recognizes that a diverse staff/faculty benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers that have been historically encountered by some people in our society. We strive to recruit individuals who will further enhance our diversity and will support their professional success while they are here. We encourage all qualified applicants to apply, however preference will be given to Canadian citizens and permanent residents of Canada.

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