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Requisition ID: 105466

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

The Senior Manager, Marketing Technology & Delivery, will be an experienced technical leader within marketing technology (MarTech and AdTech), with strong project management abilities responsible for leading and executing on all strategic Marketing Technology initiatives across the Global footprint. This role will represent the marketing technology platforms, fielding questions, gathering business requirements, identifying and documenting opportunities and limitations, making recommendations, transforming business needs into user stories, and supporting each cross-functional team through their adoption and use. In addition, this role supports the day to day operations of the Enterprise marketing team to ensure business objectives are met. This role requires strong attention to detail and an expert knowledge of the technical capabilities/limitations of modern MarTech technologies, foundational technical infrastructure, and all systems both up and down stream of Marketing.

Accountabilities

  • Quarter back the marketing technology product vision, strategy and roadmap.
  • Evaluate current AdTech/MarTech landscape and identify optimal ways to bring together various platforms across the organization from vendors like Adobe and Salesforce and others.
  • Translate modern marketing needs into technical requirements and propose innovative technical solutions.
  • Define, lead, and execute on all Digital Marketing technology initiatives.
  • Keeping a close pulse on industry standards, best practices, and trends; including evolving technology and platform suites.
  • Lead the relationships with third party vendors. This includes managing annual roadmaps, adoption strategies and quarterly business reviews as well as supporting proper contract management and compliance.
  • Drive our AdTech/MarTech stack strategy and architecture
  • manage, recommend, build, integrate and maintain a best-in-class technology stack that enables our modern marketing capabilities.
  • Monitor AdTech/MarTech operations, data flow and quality and reviewing effectiveness & utilization of the technology.
  • Collaborate with business and marketing partners to define supporting use cases.
  • Collaborate with global technology partners on the onboarding and enablement of AdTech/MarTech tools and applications.
  • Oversee usage operations and financial management in partnership with Operations and Finance.
  • Global Tech Stack Enablement & Training: work with vendors to provide training, development of training materials, and team knowledge transfer.
  • Create annual plan with base cost & allocation
  • monthly overage charges.
  • Lead governance of global tech stack, quarterly audits to ensure most efficient usage across Business Lines/countries.

Leadership Accountabilities

  • Identify current state org structure and propose an evolution in how we are organized internally and with 3rd party.
  • Work with various teams across the organization to integrate with our modern marketing programs.
  • Provide guidance, training, best practices and governance to teams on usage of AdTech/MarTech stack to optimally drive business growth.

Vendor Management & Financials

  • Manage key vendor relationships and lead vendor evaluations and negotiations with appropriate stakeholders.
  • Drive the discipline of defining and leveraging MarTech business cases.

What You Will Bring

  • BSC or MSc degree in engineering, computer science or analytics.
  • Strong proficiency in modern marketing technology (digital experience platform like Adobe Experience Cloud, CRM, Marketing automation).
  • Successful track record of delivering technology solutions on time, on budget and able to deliver results.
  • Ability to work cross-functionally, with a collaborative mindset and a positive attitude.
  • Experience designing large-scale cloud, hosted or hybrid tech architectures including gathering requirements and working across matrixed organizations.

Education/Experience

  • BSC or MSc degree in engineering, computer science or analytics
  • 10+ years of relevant experience deploying/implementing marketing technology
  • Strong proficiency in modern marketing technology (digital experience platform like Adobe Experience Cloud, CRM, Marketing automation).
  • In-depth training/certification in Project Management.
  • Expert knowledge and experience using Content Management Systems (CMS).
  • Strong attention to detail.
  • Excellent writing and interpersonal skills.
  • Strong analytical skills.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

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