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Job Description: Mackenzie Investments was founded in 1967 and is a leading investment management firm providing investment advisory and related services to retail and institutional clients. The company has $197.6 billion in assets under management, and as part of IGM (a subsidiary of the Power Financial Group of Companies), is the largest independent asset manager in Canada. We are committed to the financial success of investors, through their eyes.

Our Vision:

Everything we do starts with the needs of investors, whether they are saving for a child's postsecondary education, setting money aside for the future needs of a family member with a disability, or funding their own retirement. In fact, our focus is summed up in our Vision statement: We are committed to the financial success of investors, through their eyes.

Our Values:

Our growth and success are the direct result of our employees, and we strive to create a workplace supported by the following core values: Creativity and Innovation, Strong Decision Making, Collaboration, Courage, Honesty and Integrity, Confidence and Pride.

At Mackenzie Investments you can Build Your Career with Confidence by:

Changing the Game: We have a vision and a strategy that will challenge the way business in this industry is done and help Canadians be successful in the ways that mean the most to them.

Making a Smarter World: We believe in continuous learning, understanding what is most important and sharing the benefits of that knowledge.

Being Proud: As a part of our team you will do some of your best work, develop some of your most valuable skills and give back in ways that make a difference in the lives of Canadians.

Joining an Unstoppable Team: We build teams that look out for each other, ask the best of each other and deliver the finest work.

Learning and Growing: We offer an environment where you can indulge your curiosity to learn; getting the challenges and feedback you need to refine your skills and abilities.

Thriving in a Supportive Environment: We have created a workplace where your efforts and career are supported by your team and your leader

Creativity. Strategy. Nimbleness. Team. It's what powers us and sets us apart. With transformational leadership and the development of a truly innovative and integrated Marketing organization, it's an exciting time to be in Marketing at Mackenzie! We're building deeper client relationships, leveraging client insights, innovative media and engaging content via digital and social growth channels to build a fresh Marketing approach that differentiates us from traditional investment Marketing. This role is an incredible opportunity to have significant, transformational impact on the organization and business.

We currently have an opening for a Senior Marketing Associate. Reporting to the Director, CRM & Contact Strategy, this role is focussed on three major components: Driving Sales enablement strategies, leading our content optimization efforts, and distributing our thought-leadership materials digitally.

Sales Enablement:

In this role, you will help lead the efforts to support our 100+ member sales team. You will collaborate closely with colleagues across Marketing, Product, and Sales to support the planning, design and execution of major sales enablement strategies aligned to the goals of the business. Specifically, you will:

  • Lead the continuous development of our integrated content management platform, designed to enable our sales team with the right materials at the right time to support their goals.
  • Own and seek continual improvement of the framework for the Marketing (and Product) teams to distribute their materials efficiently and effectively to the sales team.
  • Develop and enact platform utilization and capability adoption strategies to further integrate the system into the day-to day life of our sales team.
  • Help transform the flow of industry news, product support information, and thought leadership into our sales team from an ad-hoc, email based system to a newly organized digital process.
  • Lead the group's efforts in terms of leveraging new interactive sales enablement tools to make content even more powerful for our sales team.

Content Optimization:

You will seek to enhance our content automation capabilities by leveraging available technology/software, design considerations, and data sources. You will coordinate the requirements of stakeholders and manage either the in-house build or facilitate 3rd-party support, as required.

You will contribute to the overall increase in efficiency for our teams by building and distributing detailed content utilization reporting, and educating and empowering teams to leverage the utilization tools available to them.

In addition, you will build content management guardrails, provide recommendations on process improvements, and ensure adherence to established processes.

Ultimately, you will play a major role in creating an efficient and effective Marketing organization from a content perspective.

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Digital Content Management*

In support of our thought leadership and market insights materials, you will manage the distribution of materials by aligning with our digital partners to showcase them online. As necessary, you will also leverage other ?owned channels' to maximize the reach of the material. You'll oversee many aspects of the post-production lifecycle, including appropriate tagging, cataloging, internal promotion, sales enablement, versioning and end-of-life management. You'll make, receive and apply recommendations towards efficient use of resources, take stock of existing materials and initiate requests to fill necessary gaps.

Overall, you will maintain a continued focus on building capabilities and business processes designed to improve the overall client experience, either directly or through our sales team partners.

The successful candidate is detail-oriented and possesses a proactive problem solving inclination, with an interest in innovation, technology and collaborative process development. They possess a reasonable understanding of integrated marketing tactics, some experience with project management, knowledge of marketing automation technology (e.g. Sales Force suite, Seismic Sales Enablement), a passion for user experience, a strong team-orientation, and the aptitude to foster relationships with stakeholders across all levels of the firm. Given the rapid pace of change in the digital marketing ecosystem, this individual will be expected to keep a pulse of new market innovations and help to provide perspective on how best to leverage these innovations and opportunities to Mackenzie's advantage.

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Qualifications : *

  • Ability to focus on detail while understanding and always connecting to the big picture
  • Ability to manage multiple projects simultaneously
  • Creative, innovative thinker
  • Ability to work collaboratively with both internal and external stakeholders
  • Ability to gather relevant information and ?connect the dots?
  • Ability to write and present concisely and persuasively
  • Excellent problem solving and analytical skills
  • Strong business and financial acumen
  • Deep knowledge of the MS Office Suite, especially Excel and PowerPoint
  • Knowledge of Salesforce and/or Seismic would be an asset

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Education: *

  • University Degree (ideally in Commerce / Economics / or in other quantitative discipline)

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Experience: *

  • 2+ years of increasing experience in the area of marketing/business planning/strategy experience in progressive organizations
  • Experience in financial services organizations with a distributed sales force is preferred

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Internal Applicants: *

If you are interested in applying for this position please direct applications on-line using the ?apply for this job? icon located at the bottom or to the left of the posting. If you would like to refer someone for the position please email the posting using the ?email this job? option and have your referral indicate that they were referred by you when completing the application. All resumes should be received by* June 29, 2021*. If you have any questions regarding this position, please contact Human Resources. Please record your extension number on your resume and cover letter. The career level for this position is P6.

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External Applicants: *

We thank all applicants for their interest in Mackenzie Investments; however only those candidates selected for an interview will be contacted.

Mackenzie Investments offers an exciting and challenging work environment, a competitive base salary, performance-based bonuses, excellent benefits, recognition for your accomplishments, and opportunities for personal and professional growth.

Mackenzie Investments is an equal opportunity employer and is committed to providing employment accommodations in accordance with the Ontario Human Rights Code and the Accessibility of Ontarians with Disabilities Act. Please advise Human Resources if you require an accommodation.

File #21-1340

Job Type: Full-time

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