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Brands are: Smashbox, Glamglow, Aramis Designer Fragrance, Bobbi Brown, Origins, Darphin & Lab Series

MARKETING COMMUNICATIONS

  • Responsible for maintenance and input of seasonal comparison file for all retailers (advertising, retailer promotions, events etc.)
  • manage and update regularly
  • Partner with the Field Sales team to input marketing information into field communication packages that speak to key events and promotions
  • Develop field communication packages for key brand events including holiday and seasonal launches
  • On-going maintenance of Seasonal Marketing Calendars for all retailers
  • Liaise with the Sales team to collect qualitative feedback and photos of in store execution of launches and promotional activities to share with the VP Lead & Director
  • Access forecasting site on a weekly basis to print out new launch bulletins for Marketing Manager and provide data support as needed.
  • Participate in key market meetings, compile notes, follow up actions
  • Partner with marketing manager to lead the logistics of planning and executing national sales meetings, retailer meetings and any events where marketing communication will be the focus
  • Support marketing manager to pull data from NPD reports and contribute to monthly review deck which will identify key competitive activity and winners in specific product categories.
  • Partner with Marketing Manager and VM manager to obtain creative and lead the process for creating in-store visual elements including lightboxes, banners, collateral items etc.
  • Lead the creation and execution of all direct mailers from start to finish (obtain creative, create mailer, send to retailer for approval, ensure it is received at mailhouse)
  • Liase with creative agency to provide retailers & publications with National Advertisements

PRICING

  • Support marketing manager in maintaining all pricing documentation, i.e.: 3 year pricing document, Competitive Pricing updates,
  • Competitive pricing research as required to support the Marketing Manager & Brand Manager in the seasonal pricing review
  • Validate pricing for all advertising and open sell materials

RETAIL MARKETING

  • Work as a liaison between the retail accounts and New York Office on routing Printed Materials, Online materials and Co-op Ads
  • Provide retailers with all promotional information i.e.GWP & PWP qualifiers, values etc.
  • Create and edit the season's Marketing Presentation (as directed by Marketing Manager)
  • Meeting set-up as required
  • Create documents to support seasonal retailer meetings i.e. On Counters, Seasonal One Pager
  • Place product/sample orders as required for meetings and coop support
  • Perform regular audits of retailer.ca's to ensure integrity of content and lead the problem solving if disconnects occur

SAMPLES

  • Work with global team to ensure that samples are on track to ship as per sample plan.
  • Track all samples on Master Tracker
  • Partner with sales team on shipment planning and allocation to stores

GENERAL

  • Competitive analysis: report monthly on noteworthy activity from the identified competitive set including minimum 1 field day a month
  • Coordination of all French and Chinese translations
  • Work with marketing director to create and manage advertising deck and enter all planned spend into corporate tracking program (passport).
  • Pull reports from data warehouse as required
  • Respond and assist the Field Sales Team with Marketing questions/concerns
  • Coordinate all incoming marketing inquiries as necessary
  • Participate in special tasks and projects as assigned

Qualifications

  • Post-Secondary Degree/Diploma Required
  • Similar work experience in cosmetics industry and retail environment preferred
  • Knowledge in social and digital marketing preferred
  • Must possess excellent organization and communication skills
  • Strong attention to detail, excellent follow-up
  • Excellent Computer Skills required: Word, Excel, Powerpoint
  • Knowledge of Data Warehouse and Passport System preferred
  • Bring a consumer
  • first data-driven mindset to marketing objectives and success measurement
  • Able to identify and demonstrate how media drives brand goals, evaluating ROI of media activations
  • Demonstrate expertise on digital innovation & competitive brand activity
  • Experience partnering with in-house / external Consumer Insights findings to drive cultural relevancy through media, creative, influencer

Job: Marketing

Primary Location: Americas-CA-ON-Toronto

Job Type: Standard

Schedule: Full-time

Job Number: 219315

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.

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