At PatSnap when we talk about growth, we don't just mean your career trajectory. Growth to us means creating opportunities for employees to be challenged, take ownership over initiatives, spread entrepreneurial wings and feel safe to try new things. We are passionate about creating a culture where your progression is a unique experience, with you in driver's seat.
As the leading global innovation intelligence platform, we help customers identify technological opportunities that could affect the future growth and survival of their business by connecting and analyzing information from a variety of global data points. We call this connected innovation intelligence. Not familiar with that term? Don't worry, we'll teach you all about it or you can learn more here.
We're scaling quickly and looking for a PR & Social Media Manager who is a fearless change agent, eager to be at the forefront of innovation and not afraid to take the path less traveled. Sound like you? Then take a look at the responsibilities and requirements below, this might just be your #dreamjob.
Due to COVID-19 Guidelines, this role is 100% remote/work from home until we can safely return to the office.
You'll use your proven skills and expertise to amplify the PatSnap's marketing and communications through earned and social media. You will own PatSnap's ability to be the most recognized in the Intellectual Property and Innovation categories. You will be our go-to expert for developing and writing compelling news stories that generate positive, targeted headlines, and effective social media posts to maximize their reach.
What you'll be doing
You will develop, support and advance PatSnap's PR and social media strategies, including editorial calendars and media or influencer lists.
You will manage and develop productive relationships with targeted North American and European analysts (I.e. Forrester, Gartner etc.), media contacts, and other industry influencers.
You will research, write and secure expert sources for story pitches that generate positive earned media for lead generation, branding and recruiting purposes.
You will research, write and provide creative direction to produce content including whitepapers, press releases, byline articles, presentations, social posts, emails, and website copy.
Via social media you will amplify key messages, attract qualified followers, drive engagement and increase participation in events and campaigns.
You will stay on top of industry trends, company or customer stories, and breaking news to seize opportunities to strategically inject PatSnap into timely news articles and social discussions.
You will track and submit applications for relevant awards, speaking engagements, and other opportunities to recognize PatSnap and its customers.
You will establish, monitor, analyze and communicate PR/social media targets and results
You will manage external agencies, partners and outsourced resources as needed.
- 5+ years' experience in B2B public relations and communications.
- 3 years' experience in B2B social media marketing for lead generation and branding.
- An outstanding writer and speaker with a passion for storytelling and finding compelling story ideas from virtually anywhere.
- An impressive, measurable track record of using PR and social media to proactively generate news coverage and discussions that speak to your target audience.
- Curious and constantly seek for creativity.
- Team player with the ability to handle pressure.
- Proven ability to thrive in a self-driven, fast-paced environment with multiple stakeholders, changing priorities and minimal direction.
RRSP Contribution Matching
Healthcare for you & your dependents
Dental care for you & your dependents
15 days of annual leave (increases to 18 days)
Access to mental health support
We aim to get you covered for your working from home set up, so we will give you a 6 months worth upfront allowance to help you set you up for success, after that, you will receive it on a monthly basis.
We hold our Values strongly:
- Integrity without compromise
- Self-learning & practitioner mindset
- Dare to dream big and make mistakes
- Teamwork and sharing
PatSnap is proud to be an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive work environment where all employees and applicants can flourish.
Please note that due to the high volume of applications received, only short-listed candidates will be