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Company Description

BridgingTheGap Ventures consists of research, training and capacity development initiatives that bridge opportunity gaps, foster inclusive innovation and prepare the industry for the future of jobs. Products and service programs are designed to facilitate multi-sector collaboration, foster future skills and stimulate youth-led innovation to create more inclusive communities.

Programming themes focus on:

Young Talent: Preparing talent for the future of jobs and equipping organizations with actionable strategies to recruit and retain Millennial and Generation Z talent

Inclusive Innovation: Exploring the challenges and opportunities for emerging talent from underrepresented groups-including youth, women, Indigenous peoples, low-income and other visible minorities-to pursue leadership and entrepreneurship

Sustainable Solutions: Connecting emerging young innovators with public-private stakeholders to co-create action plans to address the future of education and work, climate action, mental health, gender equality and other community challenges

You must be currently living in Canada.

Job Description

The Digital Marketing Specialist and Growth Hacker's role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products as well as discovering the frontiers of growth and executing campaigns along those frontiers. Proficiency in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Another main objective of the role will be to drive continuous improvement of user metrics.

Responsibilities

Design digital media campaigns aligned with business goals

Coordinate the creation of digital content (e.g. website, blogs, presentations, newsletters, infographics, press releases and social media content)

Maintain a strong company voice online

Stay up-to-date with digital media developments. Regularly track and get insights into competitors' strategies, digital design, and social media marketing trends

Establish our social media presence and work to improve our overall brand recognition through other digital properties (e.g. websites)

Define user personas and create compelling social media content to attract, engage and retain our target audience

Follow art direction and brand guidelines and apply design standards in digital content including social media posts, brand website priorities, and marketing collateral

Draft, schedule, and manage daily social media content

Researching user experience and digital marketing concepts to improve consumer engagement on social media

Bringing traditional and creative ideas on how to grow KPIs

A/B testing those ideas

Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

Driving traffic to websites, landing pages, social media, apps

Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks

Optimizing channels in order to always improve performance

Scaling and Automating the growth processes

Knowledgeable about referral marketing and being able to create viral growth

Providing inputs and expertise to drive efficacy of marketing activities (content development and optimization, advertising etc.)

Working closely across teams with other teams to share ideas, feedback, locate and execute on growth opportunities and present results

Qualifications

2+ Years of proven experience in Digital Marketing

Solid knowledge of social media platforms (Instagram, Twitter, TikTok), WordPress

Familiarity with Elementor for WordPress, Google Suite, YouTube, and LinkedIn is beneficial

Knowledge of picture editing software such as Adobe

Experience executing paid social media campaigns

Be data-driven and have a clear understanding of data, analytics, metrics and statistics

Have A/B testing experience

Be able to leverage data, metrics, analytics and consumer behaviour trends to generate creative ideas

Be social and understanding of users' behaviour. Also having great customer relations skills and the ability to focus on customer experience.

Editing and copywriting skills

Knowledge about both inbound and outbound marketing

You have prior experience in a similar role

The ideal candidate will be able to...

Manage time and perform under tight deadlines

Work on multiple projects at the same time

Communicate effectively internally and externally

Display impeccable organizational skills and attention to detail

Apply strong problem-solving skills and the ability to pivot

Synthesize available information into actionable steps

Learn quickly and constantly

Show curiosity and creativity

Thrive in a fast-paced environment

Work independently and as part of a team

Comfortable providing and taking constructive input from multiple sources

Develop as part of a growth company committed to making an impact

Please attach a portfolio along with your resume to qualify for an interview.

Additional Information

Please include your portfolio with your resume.

Only those selected for an interview will be contacted candidates.

All your information will be kept confidential according to EEO guidelines.

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