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Social Media Coordinator

Squamish, BC

Remote OK



Social Media Coordinator - Pinkbike is here at Outside Inc.

Outside, Inc, the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world's most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries.


Responsibilities : *


  • We are the pulse of the sport, and need to be first with everything important.


  • Information always needs to be correct; we're writing the history of MTB.


  • Reviews and opinions have to be fair and honest.


  • Be the best; bring a constructive approach to the most interesting stories.
  • Publish 300+ stories across FB, Twitter, IG and Tik Tok per month
  • Create 4 original stories/pieces of content per week for Pinkbike's social media
  • Help Pinkbike reach 1.6 million IG followers by end of 2021
  • Help Pinkbike reach 600k Facebook likes by end of 2021
  • Facilitate all paid content to satisfy Pinkbike's social guidelines and satisfy clients' expectations-find ways to transform average content into successful content
  • Support the long term paid social strategy for Pinkbike
  • Assist editorial and marketing team on photography shoots
  • Be respected by your colleagues for helping out; it's a team effort
  • Engage with the Pinkbike audience on a daily basis
  • Work with clients to publish paid content on Pinkbike's social channels which keep in line with Pinkbike's organic tone and content
  • Posting content to Pinkbike social channels
  • Repurposing Pinkbike editorial articles for social posts
  • Work with marketing team to create social media specific creatives to promote merch and marketing campaigns.
  • Staying on the pulse of mountain biking, reaching out to riders or brands to repost ?viral'/engaging content
  • Search for content to push existing Pinkbike campaigns (PB Groms, Racer Rides, Reader Rides, merch)
  • Create original stories, reels, and other pieces of content for Pinkbike's social channels
  • Contribute to content plan and strategy for Pinkbike Tik Tik account
  • * General obligations: *
  • Attend daily editorial meetings & weekly social/marketing meetings
  • Identify and share important new developments in MTB media in a timely manner-Pinkbike's goal is to be on the pulse of the mountain biking world.
  • Managing time effectively and submitting stories on time as laid out in the social calendar
  • Reaching out to companies and riders to request permission to share content
  • Reply to incoming messages on all social channels
  • Moderate comments on all social platforms
  • Other tasks from time to time as directed by manager or department head

Job Type: Full-time

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