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Title: Marketing Lead, Rare Blood Disorders

Reference No. R2609806

Location: Mississauga, Ontario, Canada


Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe.

Sanofi entities in Canada include Sanofi Genzyme (Specialty Care), Sanofi Pasteur (Vaccines), General Medicines and Consumer Healthcare. Together we employ approximately 2,000 people. In 2019, we invested $131 million R&D in Canada, creating jobs, business and opportunity throughout the country.


In collaboration with the Marketing Head, Rare Franchise the Marketing Lead for the Rare Blood Disorders (RBD) is to lead and represent his/her category area and brand team across the RBD portfolio, steering the development and implementation of best-in-class marketing. He/she will also develop the long-range plan, life-cycle management plan, manage brand portfolio strategy, brand vision, and oversee the implementation of strategic and tactical marketing plans to maximize the sales and profits of assigned RBD brands in the Canadian marketplace.

The Marketing Lead, RBD cooperates transversally on a daily basis with the cross functional sales, training, product development, supply, finance, analytics, regulatory and medical teams to align his/her brand and category strategies and departmental priorities to achieve and exceed business results.


Lead and develop pre-launch/launch strategies and brand plans for the Rare Blood Disorder (RBD) portfolio that include products in Hemophilia (Alprolix and Eloctate) and aTTP (Cablivi).

This will be based on a patient centric-approach and deep customer insights to create differentiated portfolio value and establish conditions to maximize long term potential.

Partner with Global teams to support the brand visions for Alprolix, Eloctate and Cablivi.

Responsible for achieving or exceeding P&L (revenue and profitability) targets for the RBD portfolio.

Develop strategic scenarios and financials supported by clear assumptions; critically evaluate and lead the prioritization of strategies for the RBD portfolio.

Using strategic thinking and expert knowledge of the brand planning process, lead cross-functional teams to develop long-range strategy plans to support the portfolio

Deliver tools and manage third party agencies (tools, programs, etc) to maximize / optimize the resources (negotiate timelines, priorities, challenge the agency to optimize their resources, challenge them on key drivers, including media and national ad campaigns.

Ensure alignment of local marketing activities with global strategy and tactics (Glocal model) and influence collaboration by networking with the Global Brand Teams.

Analyze, strategize, organize, and drive timely execution of annual marketing plan to achieve superior results; implement the brand positioning and align all messaging and tactics to it

Evaluate market environment using all available data on all customers and patients and clearly communicate a full understanding of key dynamics.

Fully grasp Hemophilia and aTTP treatment dynamics and care path. Refine market understanding, anticipation of new competitors, ongoing trial outcomes understanding and related immediate plans of action.

Proactively identify key customer insights by gathering and analyzing information from different sources; interact with key customers and patients to fully understand their needs.

Anticipate competitor strategies and tactics by ensuring team has access to all market intelligence data and encourage cross-functional colleagues to contribute.

Understand Hemophilia and aTTP in terms of disease epidemiology, diagnosis rates, barriers to disease management, current disease options, pros and cons of different treatment options.

In collaboration with various support functions, ensure sufficient product supply, favourable market access and efficient distribution for Alprolix, Eloctate and Cablivi within Canada.

In collaboration with Medical Affairs, contribute to the planning and implementation of clinical research and approved ISSs.

Manage promotional and assigned non-product expense budgets.

Manage product forecasting with responsibility for monthly, quarterly and annual P&L results.

Develops promotional materials and campaigns, including: multi-channel engagement tools, product messaging, direct mail / blast fax / Internet, PR campaigns, advertising, teleconferences.

In conjunction with Government Affairs and Market Access teams, secure / maintain reimbursement for assigned products in all provinces and with private payers.

Sets clear field force & other cross-functional team objectives to achieve brand objectives.

Actively involve representatives of the salesforce (if applicable) and medical in the development of the strategic brand plan and individual marketing tactics.

Assist in the development and implementation of cross-functional POA meetings.

Manage national / local advisory groups and treatment guidelines / consensus statements.

In collaboration with Public Affairs and the National Stakeholders Relations Manager, help to organize and enable patient advocacy groups to support product and access to care.



Bachelor degree or equivalent, MBA or graduate degree a plus


Minimum 4 years product management experience or equivalent in related area

Experience successfully leading innovative and disruptive solutions in a highly competitive and developed market.

Knowledge of the blood disorders market is an asset.

Working knowledge in developing and managing patient-access programs and contracting is an asset.

Experience in embracing new technologies to improve customer experience and outcomes (i.e. leveraging CRM and digital engagement platforms)

Technical marketing skills (needs, segmentation, SWOT analyses, creation of competitive strategies, risk assessment) and stay abreast of new marketing trends

Working knowledge of navigating the reimbursement of blood products is an asset.


Strong results orientation i.e. has a proactive, business-oriented focus with the resolve to set challenging goals and demonstrate the commitment and persistence to achieve them.

Proven ability to work in a fast-paced, change-oriented environment.

Proven ability to function effectively and easily at all levels of the organization.

Possess excellent technical aptitude and marketing ability skills with a proven ability to innovate.

Strong analytical / problem solving skills.

Fluency in English, with additional skills in French as an asset.

Demonstrate superb written, verbal and presentation skills.

LANGUAGES(For positions located outside of Quebec)

English level: Excellent knowledge

French: Not required but an asset


Approximately 10-20% of the time mostly domestic with occasional weekend travel

Head-office based role


Strong knowledge and proficiency in the use of various virtual engagement platforms (including but not limited to VEEVA Engage, Zoom, MS Teams, Skype)


Managers at Head Office and Distribution Center:

Show support for the protection of health, safety, and the environment by presenting exemplary behavior and by contributing to the HSE objectives achievement.

Sanofi is an equal opportunity employer committed to diversity and inclusion. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. We welcome and encourage applications from all qualified applicants. Accommodations for persons with disabilities required during the recruitment process are available upon request.

Thank you in advance for your interest.

Only those candidates selected for interviews will be contacted.

Follow Sanofi on Twitter: @SanofiCanada and on LinkedIn:

Sanofi, Empowering Life


At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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