This job offer is closed.

PURPOSE and SCOPE:

The Marketing Coordinator is responsible for coordinating all marketing activities for the Parts Department.

RESPONSIBILITIES:

  • The following are the main job responsibilities and priorities for this position:
  • Development of Marketing content for both print and online
  • Ensure adherence to MacDon brand standards
  • Development of online marketing content via Social Media and Google Ads
  • Aid in the creation and distribution of Bulletins, Sales & Marketing Programs, and newsletters
  • Assist in developing, implementing, and maintaining annual marketing plans
  • Work closely with Whole-Goods Marketing team to ensure alignment and support
  • Coordinate email communication of marketing materials to Dealers and Distributors
  • Coordinate Marketing materials for Trade Show activities
  • Coordinate Advertising activities including physical and online materials
  • Coordinate with engineering and marketing for packaging/label design on new parts and parts kits
  • Ensure preparation for new product launches
  • Manage parts content on Dealer Portal, SharePoint, and public website
  • Maintain Social Media and branding presence online
  • Host/facilitate Webinars
  • Provide Support to Parts Territory Managers as required
  • Facilitate international divisions marketing/communication
  • Manage and coordinate marketing merchandise
  • Provide visitor reception duties as required
  • Coordinate Parts DC facility tours as required
  • Coordinate Parts Marketing events as required
  • Provide Reporting as required
  • Provide Market Research on competitors and industry peers
  • Other duties as assigned

QUALIFICATIONS :

Education and Experience

  • A post-secondary education related to Business and/or Agriculture is an asset.
  • Experience in graphic design is an asset
  • Experience in running online marketing campaigns

Skills and Knowledge

  • Exceptional oral and written communication skills required.
  • Experience working with Microsoft products. (Teams, SharePoint, Word, Excel, PowerPoint)
  • Experience in Adobe Software (Premier, InDesign, Photoshop, etc.)
  • Team player
  • Excellent interpersonal skills.
  • Some travel may be required

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