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True North Sports

  • Entertainment is looking for an experienced Digital

Marketing Analyst that is adept at using large data sets to find opportunities

and solve challenging business problems.

The Digital Marketing Analyst is responsible for partnering with the Digital Marketing,

Corporate and Content teams to develop True North's digital data analytics capabilities. To be

successful within this role, the Digital Marketing Analyst will naturally be curious, approach

work with an entrepreneurial mindset and be able to navigate and execute in a fast-paced

environment, delivering data-based insights to be used widely throughout the organization.

What to be excited for in this role:

  • Analyze digital data sets and share insights across multiple stakeholder groups to improve digital

campaign sales and other KPI's

  • Conduct post campaign analysis to better understand ROAS on all paid media channels
  • Analysis of website and app metrics such as traffic acquisition (SEO, SEM, PPC), behaviour, and conversion
  • Work alongside the Digital Marketing team to develop digital sales and marketing attribution models and

support digital A/B marketing tests

  • Report on social and broadcast metrics and insights
  • Prime the development of (automated) Digital Marketing dashboards to meet stakeholder business

Requirements and identify and communicate KPI's

  • Work with True North's large digital data sets (online ad platforms, website, app, email marketing, etc.) to

better understand performance and growth opportunities

  • Assist in establishing ETL requirements and processes for all digital data sources in True North's data

warehouse

  • Use tools such as StellarAlgo's Customer Data Platform, Google Analytics, Google Tag Manager, and

Adobe Analytics to implement tags, goals, and audiences

  • Stay current on ecommerce changes and analyze and synthesize risks and opportunities and make

recommendations regarding emerging industry trends specific to Digital sales and service

  • Developing strong relationships with external vendors and extracting more value out of existing Digital

Marketing systems

  • Ensuring effective communication of user requirements and setting expectations to internal clients
  • Working collaboratively in a team environment

*What we need from you:

*

  • 2+ years' experience in digital analytics/measurement/implementation
  • Technical aptitude to extract data out of and integrate digital analytics platforms such as web analytics

tools (Google Analytics, Adobe Analytics), Tag Management Systems, SEO tools, Content Management

Systems (Wordpress), and Social Platforms (i.e. Tradeable Bits, Sprout)

  • Experience integrating digital analytics platforms with other data sources to provide richer insights
  • Understanding of different (and evolving) digital attribution methods
  • Experience supporting digital marketing teams with data analytics is a strong asset
  • Strong understanding of digital marketing tactics
  • Experience using data visualization platforms such as Tableau or Microsoft Power BI
  • Knowledge of statistical analysis principles is an asset
  • SQL programming skills is an asset
  • Strong knowledge of Microsoft tools and environments
  • Proven abilities to take initiative and be innovative
  • Analytical mind with a problem-solving aptitude
  • Exceptional interpersonal and relationship management skills
  • Strong communication skills, with the ability to communicate in a clear and concise manner with style

fitting for the audience and message

  • Thirst to learn, be proactive in your learning and development
  • Ability to succeed in a fast-paced, innovative, and rapidly evolving industry and business organization
  • Knowledge and experience working in the Sports & Entertainment industry is an asset

Due to the nature of the sports and entertainment industry where indoor public assembly takes place, it is True

North's expectation that all employees must be fully vaccinated for COVID-19 in a manner approved by Health

Canada. Providing confirmation of full vaccine status is a condition of employment unless a request for

accommodation in accordance with The Human Rights Code (Manitoba) has been received and approved by True

North. Reasonable documentation supporting any request for accommodation will be required.

Job Type: Full-time

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