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Position Overview

This position is responsible for managing all aspects of key marketing partnerships, beginning with the development of strategic asset plans and taking it through the execution stage. This includes leading top to top relationships, partnering on acquisition and renewals, collaboration with bottlers, system stakeholders and customers to integrate Assets' Partners into channel and customer plans to drive key business objectives.

Function Related Activities/Key Responsibilities

  • Activate The Coca-Cola Company System (e.g., cross-functional team members, segment resources) to develop and implement regional business plans and activation programs that meets Brands, Bottlers, Channel, Customer and Assets Partners' needs to maximize profit and volume
  • Lead customization and implementation of integrated marketing communication and Assets' activation plans by coordinating internal and external functions (e.g. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget.
  • Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business to business, social/digital/mobile. Steward and leverage all asset inventory including tickets, team trips, consistent with company policy
  • Partner with Franchise Leadership on market specific business opportunities utilizing assets
  • Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation
  • Acts as subject matter expert to ensure all region POS, packaging, coupons etc, protect the company's rights, trademarks and investment while serving the best interest of our customers and assets
  • Budget stewardship
  • Relationship Management

Related Work Experience:

  • 5 or more years of experience required, preferably with experiential or sports agencies supporting Consumer Packaged Goods (CPG) and/or the beverages industry
  • Knowledge of brand strategy and application across channel, including local marketing
  • Knowledge of key consumption occasions, shopper messaging, and methods of activation
  • Proven track record of achieving sustainable results
  • Sports Marketing Experience either with Team, League, Agency or client
  • Strong Background in Social, Digital, Mobile technologies

Functional Skills:

  • Knowledge and Understanding of brand standards, TM use, legal guidelines and Vis ID SME
  • Knowledge of Agency capabilities
  • Knowledge of League Rules
  • Shopper Marketing Principles
  • Strong social/digital background
  • Sports Marketing Experience
  • Rules development, legal approval process

Key Knowledge Requirements:

Mastery Of (REQUIRED)


Broad Expertise In (GOOD TO HAVE)



Results-Oriented; Leadership; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Influencing Decisions; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Business Development; Negotiation

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors

  • curious, empowered, inclusive and agile

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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